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6 Holiday Marketing Ideas for 2023
Planning your holiday marketing campaign typically begins in July, so the time is now! Getting an early start means you’ll have time to… -
New Digital Channels To Set Your Holiday Campaigns Apart
T’is officially the season to start prepping your holiday campaigns! The 2023 holiday sales outlook is solid, with Insider… -
Harness the Holiday Spirit With Contextual Targeting
Marketers this year will need to be ready for uncertainties when planning their holiday campaigns. One way to prepare for an unpredictable Q4… -
5 Seasonal Marketing Strategies To Drive Campaign Performance
Seasonal marketing is any marketing that revolves around special holidays. Cultural and popular events like Mother’s Day and Valentine’s Day create heightened excitement,… -
4 Strategies to Remain Competitive During High Traffic Times
Consumers make purchase decisions year round. During peak seasons, which generally revolve around tentpole events like back to school, the holidays or Prime…
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11 Programmatic Features for Political Campaign Advertising
Creating a successful political ad campaign starts with drawing insights from past election cycles. The 2020 US political cycle turned out to be… -
CTV Measurement: Connected TV Metrics to Track
Linear TV advertisers receive standard reporting on estimated impression delivery by demographic (for example, 18 to 34 age group) based on TV ratings,… -
5 Impactful Creative Formats for Digital Political Advertising
When it comes to political digital marketing, standing out from the crowd is key. From representing party-specific platforms to performing discovery at a… -
8 Programmatic Advertising Tips for B2B Marketing
Business-to-business (B2B) buying behaviour is always evolving, and the fast adoption of remote-first work has accelerated these changes in recent years. -
Life in Adtech: Solving Complex Business Challenges
In our blog series “Life in Adtech” we’re showcasing the different ways in which StackAdapters are driving innovation in adtech, and creating a… -
StackAdapt Earns Esteemed Recognition as an Inclusive Workplace, Setting New Standards in Fostering Belonging and Diversity
Toronto, ON – August 2, 2023 – StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, has been recognized as an Inclusive Workplace by… -
3 Buyer Personas for Major League Sports Campaigns
When summer weather starts to wrap up, it means the peak season for major league sports is upon us. Baseball, basketball, hockey, and… -
Black Friday and Cyber Monday Digital Marketing Strategies
Black Friday and Cyber Monday are shopping events with growing relevance, making them two events worth building a seasonal marketing strategy for. Black… -
What Is Seasonal Marketing
Every year, there are several holidays and events that digital marketers can build campaigns around. By prepping campaigns that align with events like… -
Uncovering The Differences Between B2C and B2B Digital Marketing
Understanding the nuances of B2B vs. B2C marketing is essential when crafting your digital marketing strategy. These two audiences are distinctly different, which…
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