StackAdapt has been recognized by the Independent Media Agencies of Australia (IMAA) as the number one ranked media vendor in the ideas and proactivity category.
The IMAA surveyed 159 independent media agencies in Australia to gain insight into their mindset and delivered vendor scores around the following topics: service and relationships, ideas and proactivity, innovation, value proposition, data and insights, and effectiveness.
StackAdapt’s Berina Colakovic, Director of Sales, APAC, said the IMAA’s Pulse Survey was a testament to the creativity of the company’s Australian team, which aims to provide a robust and high-performance programmatic buy-side platform offering to independent media agencies in Australia.
“Our objective is to help Australia’s independent agencies get access to the best DSP (demand-side platform) for fast-growing challenger brands by helping them optimize their valuable media spend across all appropriate channels, including video, display, connected TV, and digital outdoor advertising,” said Colakovic.
She added that being proactive and continually providing new ideas is part of offering the best possible service to brands and agency partners.
“Providing creative solutions to brands seeking growth is vital in an era of media fragmentation, a myriad of consumer platform choices, and an advertising climate where competition for attention is intense,” said Colakovic.
“Another example of the StackAdapt teams’ proactivity is that we work closely with our agency partners to help co-pitch for new business on their end to win together,” said Colakovic. “We proactively set strategy meetings with our clients to try to understand their overall strategy for their clients, and recommend new ways of approaching programmatic campaigns using our capabilities and solutions.”
The need for good “ideas and proactivity” will only increase as alternatives to cookie-based digital advertising strategies emerge in the next year.
The company’s top ranking in the ideas and proactivity category was secured after less than two years of operating in Australia. StackAdapt entered the Australian market at the end of 2021 and has quickly formed a strong team, consisting of sales, client services, and account management.
“We are proud of StackAdapt’s achievements in this market so far, and we are thankful to our media agency partners for the acknowledgment provided in the IMAA Pulse Survey,” said Colakovic.
The survey also ranked StackAdapt in third place for service and relationships, and in the value proposition category, out of 28 media and platform vendors. In the overall digital category, StackAdapt ranked fifth.
StackAdapt is a multi-channel programmatic advertising platform that many of the world’s top brands and agencies use. StackAdapt’s data-driven platform combines state-of-the-art machine learning with a clean and intuitive user interface to provide media buyers with an easy way to plan, execute and drive the best performance across all devices, inventory, and publishing partners.
StackAdapt has been recognized as one of the fastest-growing technology companies in North America, is rated the number 1 demand-side platform (DSP) on G2, and is the highest-performing and easiest-to-use platform, as rated by users. For further information, visit www.stackadapt.com.