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Cookies 101: What Are Cookies?
Since the 1990s, the cookie has made tracking in-browser user behaviour a valuable tool for targeting digital ads toward receptive consumers. But what… -
Your Complete Guide to Programmatic Video Advertising
Programmatic video advertising is the perfect channel for creating an emotional connection between your brand and your audience. This medium will capture the… -
How to Leverage Generational Marketing in Audience Segmentation
Every generation, from baby boomers to Gen Z, behaves differently. Each group’s identity has been shaped by different life factors, including technology. They… -
Reach B2B Buyers With an Informed B2B Marketing Strategy
Business-to-business (B2B) buying behaviour is always evolving, and the fast adoption of remote-first work has accelerated these changes in recent years. To navigate… -
3 Essential Audiences for Conversion Campaigns
Targeting the right audience is key for the success of any programmatic campaign. Whether your campaign objective is to drive sales, revenue, form… -
Reinforce Your Audio Messages With an Audio Companion Ad
Programmatic audio provides brands with the opportunity to reach audiences in screen-free moments. Audio ads perform well on their own, but it’s… -
Brighten Your Marketing Plan With A Weather Targeting Strategy
John is a Manager of Client Services at StackAdapt and is always looking for ways to give his clients a creative edge in… -
Native Ads vs. Display Ads and When to Use Each
Since we launched StackAdapt, native advertising has gone from a shiny new advertising strategy to a common channel in media plans. While most… -
Why Partnering With a DSP is Helping RISE- Deliver Tangible Value to Clients
StackAdapt sat down with Tinne Teugels, President of RISE-, to learn why it’s important for RISE- to partner with… -
A+ Tips for Education Marketing in 2022
Education marketing has been consistently evolving in an effort to adapt to the drastic shift to online learning. While in-classroom learning is bouncing…