When it comes to programmatic advertising, capturing and targeting the most relevant audience is a key component to any campaign. Finding the ideal…

Higher education marketing is increasingly looking toward digital marketing as a strategy for increasing enrollment and bringing prospective students into programs. Through programmatic…

Mother’s Day, which is sometimes called Mothering Sunday in the UK, recognizes mothers, motherhood, and maternal bonds in general. For millions of maternal…

Brands and agencies are integrating rising digital marketing channels into their media plans to take advantage of new opportunities for ad creativity and…

On any given day, a person may be exposed to 4,000 to 10,000 ads seen across programmatic channels, social,…

With 2023 just around the corner, there’s no better time than now to level up your programmatic advertising knowledge. To give you the…

According to a Deloitte survey, the number of smart devices in the average US home has more than doubled…

Precise targeting to reach your desired audience is the most important piece of the advertising puzzle. You can have a great, creative campaign,…

Programmatic campaign reporting is your map to success. With reporting, you have access to the data you need to make changes to the…

Programmatic ads enable media buyers to purchase advertising space using a programmatic platform that leverages data insights and algorithms to reach the right…