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What is Cross-Device Ad Targeting
According to a Deloitte survey, the number of smart devices in the average US home has more than doubled… -
Putting 3rd-Party Audiences First: The What, Why, and How
Precise targeting to reach your desired audience is the most important piece of the advertising puzzle. You can have a great, creative campaign,… -
Programmatic Campaign Reporting 101
Programmatic campaign reporting is your map to success. With reporting, you have access to the data you need to make changes to the… -
The Ultimate Programmatic Advertising Glossary
Programmatic ads enable media buyers to purchase advertising space using a programmatic platform that leverages data insights and algorithms to reach the right… -
Real-Time Bidding (RTB) vs Programmatic: What’s the Difference?
The concepts of real-time bidding (RTB) and programmatic advertising can be confusing. This is because the terms refer to a similar process. Although… -
5 Tips for Making Programmatic Ads More Accessible
Accessibility and inclusivity are important topics for discussion and extend beyond physical settings and social relationships. While it’s common to think about accessibility… -
Complete Guide to Programmatic Audio Ads
Programmatic audio enables you to run audio ads through your programmatic platform. It uses a similar process to display advertising, which automates… -
Programmatic Advertising 101: Unpacking 4 Common Misconceptions
The majority of marketers agree that programmatic advertising is a game changer. Our latest research shows… -
Advertising Strategies for Linear TV vs. Connected TV
Linear TV is essentially live television. It’s the means of watching TV, meaning that you turn on a channel at a specific time… -
Cookies 101: What Are Cookies?
Since the 1990s, the cookie has made tracking in-browser user behaviour a valuable tool for targeting digital ads toward receptive consumers. But what…