In-game advertising leverages programmatic technology to enable ads to appear in mobile, computer, and video games. Blended in-game ads are seamlessly integrated,…

In today’s higher education landscape, college marketers need to find innovative and cost-effective ways to bring qualified prospective students to their programs. One…

In recent years, the mobile phone has gone from a cutting-edge communications technology to a staple of everyday life. Think back to 2007…

Campaign planning is an essential part of the success of your programmatic campaigns. Taking time and effort to plan in advance can…

Seasonal marketing is any marketing that revolves around special holidays. Cultural and popular events like Mother’s Day and Valentine’s Day create heightened excitement,…

Father’s Day recognizes fathers, fatherhood, and father figures. For millions of caregivers across the world, it’s time for family gatherings, gifts, special outings,…

The Super Bowl attracts some of the largest TV audiences in North America. In 2022, the Super Bowl game between the Los Angeles…

Automotive advertising is a challenging industry! The sales cycle for large purchases like new vehicles are often long and require multiple touch points…

Offline measurement is a crucial part of calculating the marketing ROI of your programmatic campaigns. One way to measure whether or not…

You might assume that search engine optimization (SEO) and programmatic advertising are two independent digital marketing strategies. But in fact, there are a…