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  • 4 In-Game Advertising Strategies for Winning Campaigns

    4 In-Game Advertising Strategies for Winning Campaigns

    In-game advertising leverages programmatic technology to enable ads to appear in mobile, computer, and video games. Blended in-game ads are seamlessly integrated,…
    3 min read Campaign Tips
  • How to Drive Enrollments With Student Journey Mapping

    How to Drive Enrollments With Student Journey Mapping

    In today’s higher education landscape, college marketers need to find innovative and cost-effective ways to bring qualified prospective students to their programs. One…
    10 min read Campaign Tips
  • 3 Tips For Driving Performance With Mobile Ad Creative

    3 Tips For Driving Performance With Mobile Ad Creative

    In recent years, the mobile phone has gone from a cutting-edge communications technology to a staple of everyday life. Think back to 2007…
    4 min read Campaign Tips
  • 4 Types of Winning Campaign Concepts

    4 Types of Winning Campaign Concepts

    Campaign planning is an essential part of the success of your programmatic campaigns. Taking time and effort to plan in advance can…
    3 min read Campaign Tips
  • 5 Seasonal Marketing Strategies To Drive Campaign Performance

    5 Seasonal Marketing Strategies To Drive Campaign Performance

    Seasonal marketing is any marketing that revolves around special holidays. Cultural and popular events like Mother’s Day and Valentine’s Day create heightened excitement,…
    5 min read Campaign Tips
  • 4 Ways to Leverage Digital Marketing for Father’s Day

    4 Ways to Leverage Digital Marketing for Father’s Day

    Father’s Day recognizes fathers, fatherhood, and father figures. For millions of caregivers across the world, it’s time for family gatherings, gifts, special outings,…
    6 min read Campaign Tips
  • Score a Touchdown With These Super Bowl Campaign Tips

    Score a Touchdown With These Super Bowl Campaign Tips

    The Super Bowl attracts some of the largest TV audiences in North America. In 2022, the Super Bowl game between the Los Angeles…
    5 min read Campaign Tips
  • 6 Strategies That Fuel Automotive Advertising Campaigns

    6 Strategies That Fuel Automotive Advertising Campaigns

    Automotive advertising is a challenging industry! The sales cycle for large purchases like new vehicles are often long and require multiple touch points…
    4 min read Campaign Tips
  • Use Incrementality to Measure the Impact of Your Ads

    Use Incrementality to Measure the Impact of Your Ads

    Offline measurement is a crucial part of calculating the marketing ROI of your programmatic campaigns. One way to measure whether or not…
    4 min read Campaign Tips
  • 5 Ways SEO Can Boost Programmatic Advertising

    5 Ways SEO Can Boost Programmatic Advertising

    You might assume that search engine optimization (SEO) and programmatic advertising are two independent digital marketing strategies. But in fact, there are a…
    5 min read Campaign Tips
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