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How to Drive Results for Your Retail Marketing Digital Strategy
Retail marketers today face the unique challenge of connecting their digital ad campaigns to offline sales lift. In this vertical, it’s key to… -
5 Reasons to Leverage Programmatic Advertising for Recruitment
The pandemic has had a considerable impact on employment across industries. With the world adapting to a new normal, we’re seeing an increase… -
5 Tips for Planning Back to School Campaigns in 2022
With summer just around the corner, it’s the perfect time for digital marketers to start planning their back to school campaigns for 2022…. -
9 Features Your DSP Should Have for Political Ad Campaign Success
Ariel is a Manager, Client Services at StackAdapt who is passionate about providing her clients the solutions and support they need to plan… -
5 Essential Retargeting Campaign Tips
Retargeting is a tried and true strategy for delivering those highly coveted conversions. This campaign strategy will help you… -
3 Programmatic Tactics for Healthcare Marketing in 2021 & Beyond
“Healthcare is an ever-growing market that is increasingly reliant on digital channels. According to Pew Research, 47% of internet users search… -
4 Tips For a Strategic CPG Digital Marketing Campaign (And the Trends to Back Them Up)
Consumers today have many products and brands contending for their attention, which means the CPG industry is an especially competitive one. And in… -
Boost Campaign Performance With Programmatic Audio Advertising
Programmatic audio advertising automates the selling and insertion of audio ads into content. You can run targeted ads from all the major audio… -
Include Contextual Advertising in Your Healthcare Marketing Strategy
Healthcare is an ever-growing market that comes with unique challenges—particularly in the wake of the pandemic. Between changing pandemic restrictions, HIPAA compliance, and… -
New Channels to Set Your Holiday Campaign Apart
This holiday season, pandemic-driven online shopping behaviours will shape how marketers approach their holiday campaigns. With pandemic restrictions evolving across North America, many…