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6 Strategies That Fuel Automotive Advertising Campaigns
Automotive advertising is a challenging industry! The sales cycle for large purchases like new vehicles are often long and require multiple touch points… -
Use Incrementality to Measure the Impact of Your Ads
Offline measurement is a crucial part of calculating the marketing ROI of your programmatic campaigns. One way to measure whether or not… -
5 Ways SEO Can Boost Programmatic Advertising
You might assume that search engine optimization (SEO) and programmatic advertising are two independent digital marketing strategies. But in fact, there are a… -
6 Holiday Marketing Ideas for Your Digital Strategy
Planning for holiday marketing campaigns typically begins in July, so the time is now! Getting an early start means you’ll have time to… -
How to Optimize Your Digital Campaigns With Footfall Attribution
In today’s digital world, consumers are browsing products and services across different channels and devices. Although it’s common for consumers to start their… -
3 Reasons Why You Should Customize Your Digital Campaigns
Funnel enables marketers to collect, prepare and analyze all their marketing data with ease. Sean Dougherty, Writer at Funnel,… -
How to Drive Results for Your Retail Marketing Digital Strategy
Retail marketers today face the unique challenge of connecting their digital ad campaigns to offline sales lift. In this vertical, it’s key to… -
5 Reasons to Leverage Programmatic Advertising for Recruitment
The pandemic has had a considerable impact on employment across industries. With the world adapting to a new normal, we’re seeing an increase… -
5 Tips for Planning Back to School Campaigns in 2022
With summer just around the corner, it’s the perfect time for digital marketers to start planning their back to school campaigns for 2022…. -
9 Features Your DSP Should Have for Political Ad Campaign Success
Ariel is a Manager, Client Services at StackAdapt who is passionate about providing her clients the solutions and support they need to plan…