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6 Programmatic Tactics for a Successful Political Campaign Strategy
Digital ad spend on political campaigns has been steadily growing, and the 2024 US presidential election is projected to continue the -
11 Programmatic Features for Political Campaign Advertising
Creating a successful political ad campaign starts with drawing insights from past election cycles. The 2020 US political cycle turned out to be… -
CTV Measurement: Connected TV Metrics to Track
Linear TV advertisers receive standard reporting on estimated impression delivery by demographic (for example, 18 to 34 age group) based on TV ratings,… -
4 B2B Digital Marketing Strategies That Drive Success
Business-to-business (B2B) marketing is different from business-to-consumer (B2C) marketing. B2B and B2C audiences are distinct from each other,… -
4 Benefits of Leveraging Dynamic Retargeting
Retargeting is an essential piece of your digital advertising strategy. With retargeting, you are able to deliver online ads to a user… -
How to Choose the Right KPI for Your Next Digital Campaign
Many marketers are unsure of how to whittle down hundreds of data points into just one or two indicators of a successful programmatic… -
6 Holiday Marketing Ideas for 2023
Planning your holiday marketing campaign typically begins in July, so the time is now! Getting an early start means you’ll have time to… -
New Digital Channels To Set Your Holiday Campaigns Apart
T’is officially the season to start prepping your holiday campaigns! The 2023 holiday sales outlook is solid, with Insider… -
How Partnering With a DSP Is Driving Programmatic Success for Tuff Growth
StackAdapt sat down with Jesse Nasadowski, PPC Specialist at Tuff Growth, to learn why it’s important for Tuff to… -
5 Tips for Planning Back to School Campaigns in 2023
With summer just around the corner, it’s the perfect time for digital marketers to start planning their back to school campaigns for 2023….