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4 Reasons Why You Should Be Advertising in Video Games
There will be 179.6 million monthly gamers in the US this year—meaning more than half of the US population… -
4 Ways to Leverage Digital Out-of-Home Advertising
Ads outside the home have been around for centuries. But over the past few years this channel has become more precise and effective,… -
Brighten Your Marketing Plan With A Weather Targeting Strategy
John is a Manager of Client Services at StackAdapt and is always looking for ways to give his clients a creative edge in… -
Reinforce Your Audio Messages With an Audio Companion Ad
Programmatic audio provides brands with the opportunity to reach audiences in screen-free moments. Audio ads perform well on their own, but it’s… -
3 Tips For Live Sports Marketing With Programmatic
Streaming live sporting events often attracts some of the largest TV audiences in the US. Millions of viewers tune…
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Programmatic Campaign Reporting 101
Programmatic campaign reporting is your map to success. With reporting, you have access to the data you need to make changes to the… -
StackAdapt Named One of Canada’s Enterprise Fast 15 Winners in Technology Fast 50™ Program
Toronto, ON — November 16, 2022 — StackAdapt was honoured as an Enterprise Fast 15 award winner as part… -
Why Advertisers Should Be Leveraging Digital Out-of-Home Ads
“Digital out-of-home, or DOOH, advertising has become a fast-growing channel in advertising. Statista reports that global expenditures are projected to amount to -
Life in Adtech: Identifying Opportunities for Growth
In our blog series “Life in Adtech” we’re showcasing the different ways in which StackAdapters are driving innovation in adtech, and creating a… -
The Ultimate Programmatic Advertising Glossary
Programmatic ads enable media buyers to purchase advertising space using a programmatic platform that leverages data insights and algorithms to reach the right… -
DIG IN: Digital Insights, Go-to Information and News for November 2022
DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends, and need-to-know articles for digital media professionals. Retargeting is… -
Real-Time Bidding (RTB) vs. Programmatic: What’s the Difference?
The concepts of real-time bidding (RTB) and programmatic advertising can be confusing. This is because the terms refer to a similar process. Although… -
Life in Adtech: Ensuring Every Ad is Set Up For Success
In our blog series “Life in Adtech” we’re showcasing the different ways in which StackAdapters are driving innovation in adtech, and creating a… -
5 Tips for Making Programmatic Ads More Accessible
Accessibility and inclusivity are important topics for discussion and extend beyond physical settings and social relationships. While it’s common to think about accessibility… -
6 Strategies That Fuel Automotive Advertising Campaigns
Automotive advertising is a challenging industry! The sales cycle for large purchases like new vehicles are often long and require multiple touch points…
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