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Featured Stories
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6 Holiday Marketing Ideas for 2023
Planning your holiday marketing campaign typically begins in July, so the time is now! Getting an early start means you’ll have time to… -
New Digital Channels To Set Your Holiday Campaigns Apart
T’is officially the season to start prepping your holiday campaigns! The 2023 holiday sales outlook is solid, with Insider… -
Harness the Holiday Spirit With Contextual Targeting
Marketers this year will need to be ready for uncertainties when planning their holiday campaigns. One way to prepare for an unpredictable Q4… -
5 Seasonal Marketing Strategies To Drive Campaign Performance
Seasonal marketing is any marketing that revolves around special holidays. Cultural and popular events like Mother’s Day and Valentine’s Day create heightened excitement,… -
4 Strategies to Remain Competitive During High Traffic Times
Consumers make purchase decisions year round. During peak seasons, which generally revolve around tentpole events like back to school, the holidays or Prime…
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4 Benefits of Account-Based Marketing for Programmatic
For B2B marketers, getting in front of the right professionals with buying influence is essential for campaign success. B2B marketers need the… -
9 Strategic Tips for International Targeting
One major benefit of digital advertising is the ability to run campaigns in any location, regardless of where you are launching them from…. -
How to Build Your Automotive Digital Marketing Strategy
Building an automotive digital marketing strategy that stands out from the crowd can be challenging. There’s various factors unique to today’s auto industry,… -
4 Benefits of Self-Serve DSPs
Having access to the right self-serve technology is a huge selling point for brands. There are big benefits of self-serve demand-side platforms (DSP),… -
5 Must-Know Advantages of Multi-Channel Advertising
Multi-channel advertising enables you to reach users across different platforms and channels. This strategy helps campaigns gain greater reach by capturing users… -
AI in Programmatic Advertising: Everything You Need to Know
AI in programmatic advertising is becoming an industry norm. While having the ability to pull the levers and push all the buttons as… -
StackAdapt Named AdExchanger 2023 Programmatic Power Player
Toronto, ON — May 16, 2023 — StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, is proud to announce it has been… -
Learn About Programmatic Channels With StackAdapt
With programmatic, you can purchase advertising space using a programmatic platform that leverages data insights and algorithms to reach the right users. Programmatic… -
StackAdapt Named One of Canada’s Best Managed Companies
Toronto, ON – May 9, 2023 – StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, is proud to announce it has been… -
Open Marketplace vs. Private Marketplace: What’s the Difference?
The open marketplace and private marketplace are digital exchanges where publishers can sell their ad inventory to media buyers. They both leverage
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