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Top 5 Reasons Media Buyers Love Native Outstream Video

Sep 27, 2016 / by StackAdapt

 

 

What is native outstream video? Some marketers call it “in-text”, “in-line”, or “in-article”, and while there is still disagreement over the terminology, one thing all marketers can agree on is that Native Outstream Video is...

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How Publishers Use Advertising Technology to Increase Revenue

Sep 22, 2016 / by StackAdapt

 

 

In the age of social media, publishers and media companies still dominate consumers’ attention. On average, consumers spend eight hours a day consuming media, of which only about an hour is spent on social. To understand the rate at which consumers are shifting their attention online, we can simply look at the graph below to see where attention (and declined) in the last ten years:

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How To Choose The Perfect Photo For Your Native Ad

Sep 19, 2016 / by Janak Subramanian

 

As marketers we want attention. We try to craft and phrase the perfect headline that will pique a reader’s interest, and then labor over clever copy that engages, entertains and educates. But when it comes to our visual content, a lot of us struggle, become frustrated, and end up going with an image that doesn’t measure up to our copy.

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Digital and Native Advertising Growth: A Full Assessment on Media Ad Spend

Sep 06, 2016 / by Michael Cornacchia

 

Increasingly mobile lifestyles and new innovations in advertising technology have created a new set of opportunities for marketers in the world of digital advertising.

Now, brands and agencies in search of vast audiences and consumer attention have to consider budget allocations and long-term strategies in a fast changing sphere.


As many of us will be heavily influenced by future marketing and advertising trends, we decided to do a full assessment on media ad spend, including the growth of native and video advertising, to see where media spend is (and should) be going.

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2016 State of The Industry: Native Outstream Video

Sep 01, 2016 / by StackAdapt

Outstream native, often referred to as “in-article” or “in-text”, is a widely traded programmatic video ad format. Despite many challenges, outstream is gaining tremendous momentum within the industry due to the availability of inventory across publishers, networks, and buy-side platforms. And in case you’re new to the format, here’s an overview of where we stand in the Summer and Fall of 2016.

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How Content Performance Marketing Is Changing Advertising Today (Inc. Magazine)

Aug 25, 2016 / by StackAdapt

Article originally appeared on Inc. Magazine. Read original here

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Webinar: Native Advertising Bidding and Targeting Strategies

Aug 15, 2016 / by Michael Cornacchia



"Change is the only constant in life," is an age-old saying that certainly rings true for the world of online advertising.

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The Future Of Advertising Is Content 'Performance' Marketing

Aug 02, 2016 / by Vitaly Pecherskiy

 

This article originally appeared on the Huffington Post. 

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