Native Advertising

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The latest news and resources on all things content and native advertising.

How Content Performance Marketing Is Changing Advertising Today (Inc. Magazine)

Aug 25, 2016 / by StackAdapt

Article originally appeared on Inc. Magazine. Read original here

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Webinar: Native Advertising Bidding and Targeting Strategies

Aug 15, 2016 / by Michael Cornacchia



"Change is the only constant in life," is an age-old saying that certainly rings true for the world of online advertising.

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The Future Of Advertising Is Content 'Performance' Marketing

Aug 02, 2016 / by Vitaly Pecherskiy

 

This article originally appeared on the Huffington Post. 

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How to Analyze and Understand Your Customers

Jul 06, 2016 / by Ben Chacon

 

“I need to understand my customers better" is a statement we at StackAdapt hear quite often. 

 

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Webinar: How Full-Service Agencies Succeed in Native Advertising

Jun 22, 2016 / by Ben Chacon

 

It should go without saying that the best agencies care about results. 

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Study Shows Canadian Consumers Increasingly Looking to Branded Content (Infographic)

Jun 22, 2016 / by StackAdapt

As our data showed last year, traditional display ads are continuing to decrease in popularity online, and brands are looking for new and better ways to reach and engage audiences.

At StackAdapt we’re focused on helping brands make the most of their content through native advertising. We recently commissioned a survey with Leger Marketing to determine how Canadian consumers discover and interact with content to allow us to better understand consumer attitudes toward native and traditional advertising.

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Native Insights #7: StackAdapt Interview

Jun 13, 2016 / by Ben Chacon

 

This article originally appeared on PubNative's blog

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5 Media Buying Tools To Help Boost Your Next Campaign

Jun 08, 2016 / by Michael Cornacchia

Media buyers are notoriously busy—and it's no secret why. 

 

Spending an advertising budget as effectively as possible and optimally distributing campaign messaging requires a lot of hard work. 

 

The good news is that they have an array of tools at their disposal that can be used to help them overcome their day-to-day frustrations and seemingly impossible deadlines. With that in mind, we decided to break down some of our favourite media buying tools that can help you save time on your next campaign. Enjoy!

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