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Native Advertising Explained [EXAMPLES]

Nov 29, 2016 / by StackAdapt

Native advertising has entered the main-stream. As a media buyer or digital marketer, are you familiar with the various kinds of native ads? If not, you're missing out on a massive content amplification channel. 

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Will My Video Go Viral? Viral Videos vs. Real World Odds [INFOGRAPHIC]

Nov 22, 2016 / by Maggie Clapperton

Will your video go viral? Our latest infographic pits your odds of going viral against a variety of equally extraordinary scenarios. How do they measure up?

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Inbound 2016: 7 Takeaways from Gary Vee's Keynote Address

Nov 15, 2016 / by Maggie Clapperton

We’re living in the greatest era of communication change since the printing press,” proclaimed Gary Vaynerchuck at his Inbound 2016 keynote address. This kind of explosive change might scare some people, but not Gary Vee, he’s pumped! The entrepreneur, author, investor and 24/7 hustler oscillated between sweeping ideas and tactical do’s and don’ts for a knowledge-hungry crowd in Boston last Tuesday, dishing out as many nuggets of insight as he did expletives. Here are seven key takeaways from his keynote speech:

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StackAdapt: Google's New Native Ad Partner Shifting The Way Brands Monetize Content

Nov 11, 2016 / by Julian Mitchell

Native advertising is projected to become a $20 billion business by 2020, as content becomes increasingly shorter and made specifically for mobile consumption.

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Video Marketing Metrics You Should Care About (Other Than Conversions)

Nov 08, 2016 / by Maggie Clapperton

I’m going to go out on a limb and assume that as a digital marketer in 2016, you’ve at least flirted with the idea of video advertising. Given the right creative talent, it is easier than ever to develop and distribute video on a shoestring budget. But what about after the video is launched? Of course, everyone and their grandmother will be asking about conversions… After all, new customers are the point of advertising. But what other metrics can confirm that your video advertising is successful?

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7 Ways to Tell You’re a Digital Marketer Who Understands Great Content

Oct 25, 2016 / by Maggie Clapperton

It takes a special breed of digital marketer to execute great content marketing. If you follow these best practices, you can be sure you're one of them: 

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4 Reasons Your Company Should Use Native Advertising

Oct 20, 2016 / by Ayodeji Onibalusi

This article originally appeared on Entrepreneur.com. Read the original here

Native advertising is new, which makes it prone to controversy. Detractors question the media's objectivity and the potential for misleading consumers -- an issue that has been well discussed elsewhere. But the derision of native advertising has failed to slow its advance for obvious reasons: The advertising world used to be way worse, media companies have to make money somehow, and consumers actually prefer native ads.

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Ad Blocking In the Age of Free Content: Something's Gotta Give

Oct 18, 2016 / by Maggie Clapperton

The IAB Tech Lab is taking action to fight ad blocking” is not a statement bound to thrill most internet users. More than 69.8 million Americans will employ an ad blocker in 2016, a number expected to blossom to over 86 million in 2017. As more users resort to ad blocking, publishers are forced to take varied measures to circumvent them. Turns out, the cost of “free” online content is advertising. In light of this, is there a balanced solution? Can we reconcile user expectations with the needs of publications?

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