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Take Control of Your Campaigns With Cookieless Advertising
Cookieless advertising is providing an opportunity for advertisers and marketers to take control of their campaigns and drive successful, effective results. -
4 Ways to Leverage Digital Out-of-Home Advertising
Ads outside the home have been around for centuries. But over the past few years this channel has become more precise and effective,… -
Benefits of Integrating a Programmatic API Into Your Platform
Tech platforms are always looking for opportunities to scale their offerings and capabilities. Thanks to application programming interfaces (APIs), doing so is easier… -
3 Reasons Why Advertisers Should Be ‘Getting In The Game’
“Gaming is a mainstream, social pastime that has become a global phenomenon. In the U.S. alone, more than half… -
How to Leverage Geofencing in Your Campaign Strategy
In programmatic advertising, the more relevant an ad is, the more it will resonate with your target audience. Lots of factors, like personalized… -
3 Tips For Live Sports Marketing With Programmatic
Streaming live sporting events often attracts some of the largest TV audiences in the US. Millions of viewers tune… -
Leverage Sequential Messaging for Personalized Campaigns that Perform
Sequential messaging is a powerful programmatic retargeting strategy. You can leverage it to tell a story that is tailored to users across… -
DIG IN: Digital Insights, Go-to Information and News for September 2022
DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends and need-to-know articles for digital media professionals. T’is officially… -
Using AI to Enhance Contextual Targeting – Q&A with Caroline Campbell, StackAdapt
“In this exclusive Q&A ahead of ATS Singapore 2022, Caroline Campbell, vice president of sales, APAC at StackAdapt, discusses the benefits of… -
4 Reasons Why You Should Be Advertising in Video Games
There will be 179.6 million monthly gamers in the US this year—meaning more than half of the US population…