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Using AI to Enhance Contextual Targeting – Q&A with Caroline Campbell, StackAdapt

“In this exclusive Q&A ahead of ATS Singapore 2022, Caroline Campbell, vice president of sales, APAC at StackAdapt, discusses the benefits of contextual targeting and how these are being enhanced by AI.”

Learn what privacy risks are mitigated by the use of contextual advertising, why contextual targeting is beneficial to multi-channel campaigns, how AI is enhancing contextual advertising, and more.

Read the full article, here.

ExchangeWire tracks data-driven advertising, media buying trends, programmatic, the adtech, and martech sectors globally.

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