Ben Elliott, Senior Manager of Inventory Partnerships at StackAdapt, recently sat down with Vistar Media to discuss StackAdapt’s strategy behind adding digital out-of-home (DOOH) as an offering for platform users. as well as what’s in store for the market as a whole.
Ben shares how DOOH has evolved in recent years, current trends in DOOH, why StackAdapt decided to add DOOH as a channel offering, and what’s in store for the future of DOOH.
Read the full article on Vistar Media.
Vistar Media is powering the ecosystem that makes programmatic out-of-home possible.