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DIG IN: Digital Insights, Go-to Information and News for June 2022

DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends and need-to-know articles for digital media professionals. 

In recent months digital out-of-home (DOOH), also known as programmatic digital out-of-home (PDOOH) has moved into the spotlight. This is all thanks to the offline advertising industry’s recent push to embrace technological innovations. DOOH is now offering some of the advantages of the technology used in programmatic advertising, like precision-based targeting and enhanced traffic data, features which weren’t possible in the past.

Ready to get your ads out into the world? We’re sharing some articles from around the web that will help you dig in to the benefits of DOOH, and get a handle on current trends in the space.

PDOOH: A Marketing Term Entrepreneurs Should Know

With DOOH, entrepreneurs can focus on message development, audience development, coordination, timing and other creative aspects of their campaigns. Meanwhile, their chosen demand-side-platform (DSP) takes care of the execution and ensures the campaigns meet their budget and exposure goals. Learn why DOOH is quickly becoming a medium that entrepreneurs and small businesses should take notice of and consider within their media mix modeling. 

PQ Media Predicts Digital Out-of-Home Growth Will Fuel the OOH Industry’s Recovery 

The out-of-home (OOH) media segment suffered a massive drop in revenue in 2020, plunging 13.3% compared to 2019 thanks to the global COVID-19 pandemic. But according to one media analyst’s predictions, the industry is going to bounce back quickly and effectively between 2021 and 2025, and it’s all thanks to an explosion of digital technology and advances in programmatic offerings. 

Digital Out-of-Home Deserves a Seat at the Adult Table 

Data partners have emerged to complement the 1st-party data inherent to publishers, which has made programmatic a viable way to bring the digital DOOH channel into broader conversations. Learn why savvy buyers are leaning into DOOH for its visual impact and full-funnel proficiency, and what the future of DOOH might look like.

The Tactical Strategy Required For Programmatic Digital Out-Of-Home 

As simple and user-friendly as the demand-side-platform (DSP) interfaces in the digital out-of-home space are, there’s a whirlwind of technology that powers these purchase patterns on the backend. Learn about the fundamental pieces of information driving the data collection that is so elegantly displayed to the buy-side.

[Report] Global Digital Out-of-Home Market Report 2022

According to ResearchAndMarkets.com, the digital out-of-home market size was valued at $18.8 billion USD in 2020, and is projected to reach $54.83 billion USD by 2030, growing at a CAGR of 11.6% from 2021 to 2030. Learn more findings and projections in their full report. 

We hope you find these posts insightful! See you next month.

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