graphic showing montage of sports equipment to illustrate live events marketing

DIG IN: Digital Insights, Go-to Information and News for August 2022

DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends and need-to-know articles for digital media professionals. 

Advertising around sporting events is an effective way to insert your brand into the community of fans attending. Global sports events like the Olympic Games, World Cup, and Super Bowl draw massive audiences, and there’s usually camaraderie among a team’s supporters, unlike other live events.  

Ready to tap into the power of running ad campaigns alongside live sporting events? We’re sharing some articles from around the web that will help you dig in to the latest trends. 

What Marketers Can Learn From Past World Cup Ad Campaigns

Football championships are the most watched sporting events on the planet, and as a result, the ad campaigns for the World Cup are some of the best around. It’s the time when advertisers show off and showcase some of their best ideas. Discover what brands can learn from past campaigns in the lead-up to the 2022 FIFA World Cup.

Advertisers Should Tap Into the Opportunities With Live Sports and Events

With football starting up soon and baseball in full swing (no pun intended), we sat down with Ben Elliott, Senior Account Manager, Programmatic Operations at SpotX to discuss why live sports and events are a burgeoning opportunity for advertisers. Learn how you can tap into live sports advertising opportunities. 

Super Bowl LVI Scores Touchdown for Linear and Streaming Audiences  

When an event is a must watch, audiences show up in a big way. Super Bowl LVI starring the Rams and Bengals exceeded expectations to become the most-watched show on linear TV in the last 5 years. The big game’s ads delivered 106 million viewers and 4.39 billion verified household ad impressions. Read on for more numbers from Super Bowl LVI, which demonstrate the value of advertising alongside the event. 

Qatar World Cup Audience Projected at 5 Billion

The TV audience for the 2018 World Cup in Russia was a record-breaking 3.5 billion people, and the record is set to be broken, again. According to FIFA president Gianni Infantino, the 2022 World Cup hosted by Qatar is expected to be watched by 5 billion people around the world.

[Report] Discover What World Cup Fans Really Want

The FIFA World Cup 2022 is a chance for broadcasters, platforms, and brands to connect with a massive global audience. Nielsen’s 2022 world football report details how to deliver the ultimate World Cup experience by unpacking who football fans are, what resonates with them, how sports viewing has changed, and why data analysis is key.

We hope you find these posts insightful! See you next month.

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