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graphic showing embedded image of hanging tshirts and a laptop, with overlayed text reading "Dig In April 2021"

DIG IN: Digital Insights, Go-to Information and News for April 2021

DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends and need-to-know articles for digital media professionals. 

As vaccinations are on the rise and the weather starts to warm up, people are looking to “move on” from COVID-19 as confidence lifts. In this month’s edition, we have gathered articles to get you thinking about how to embrace the new normals of changing consumer behaviours. Enjoy the read! 

10 Truths About Marketing After the Pandemic

People are eager to get back to “normal”, but let’s face it, there is no going back to the old “normal”—COVID-19 has definitely shaken things up. Find out the 10 new marketing truths that embody the perfect balance highlighting the confluence of strategies, operations and technologies required to drive growth in a post-pandemic world. Is your organization ready to be on the path of recovery by embracing these truths?  

Helen Edwards on Why Marketers Must ‘Act Beyond the Metric’

Marketing is not simple because you are constantly dealing with the realities of ever-evolving human behaviours. “Sometimes you have to think beyond the brand in order to understand what’s going on,” says Helen Edwards, Marketing Week columnist. Marketers need to frame even the simplest metrics within a wider context to uncover the story behind the metric. 

What a Compassionate Email Culture Looks Like

Now with hybrid work environments, it is time to revisit the basics of email etiquette! This article is a great read to remind ourselves to think bigger than protecting our inboxes but reducing the collective email traffic as a whole for your team. Check out the 3 strategic habits to incorporate in your day-to-day workflow. 

The Future of Live Events: The Impossible Normal

Events have been much missed over the course of the pandemic for not only B2C and B2B marketers but also the attendees. A hybrid event is a blend of both physical and virtual events—that just may be the future of events. Tune in to hear about the opportunities and the technical and logistical considerations needed to ensure a seamless experience.  

Adweek Audience Poll Reveals Polarized Opinions on Google and the Future of Ad Tech

Google has announced that it will not support a cross-domain identifier when Chrome deprecates the 3rd-party cookie. Adweek surveyed its attendees in a recent town hall, and the opinions are divided. Catch up on the latest gossip!

We hope you find these posts insightful! See you next month.

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