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How Cookieless Targeting Tactics Will Drive Impressive Performance

Ahead of ATS London 2022, Andrew Rose, VP of Sales, EMEA at StackAdapt, outlines why advertisers should be pursuing a cookieless strategy, and sets out the benefits of contextual targeting.

“Whilst we are moving towards a future that is likely to be more cookie-limited, the cookie won’t disappear entirely. This is why it’s more important than ever for marketers to introduce cookieless targeting methods to their digital strategies. A cookieless strategy will fill in any gaps that arise, and cookieless targeting comes with its own unique benefits that drive increased performance.”

Read the full article on Exchange Wire.

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