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How Advertisers Can Combine Contextual and Local Targeting

“Many marketers who run multi-location campaigns run into the same pain point: “I need to create a campaign that has localized messaging that resonates with the specific regions I’m targeting while still remaining true to the overall brand voice.” Enter contextual advertising.

When you implement contextual capabilities into your advertising campaign, you are able to serve relevant localized ads to different target audiences based on their content consumption while still remaining true to the brand’s universal tone.”

Read the full article by Vitaly Pecherskiy, COO and Co-founder at StackAdapt, on Street Fight.

StreetFight follows the dynamic disruption taking place in multi-location marketing. We inform on events, innovations, and moves of peers and competitors.

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