graphics illustrating digital trends for a year in review: roundup of programmatic trends

Year in Review: Roundup of The Best Programmatic Insights

We are nearing the end of an exciting 2022! Given how much we saw the programmatic landscape evolve, here at StackAdapt we have a lot to reflect on. It’s our annual tradition to share a roundup of the best, most impactful, and relevant programmatic tips and insights from the year, so you’ll be prepared to take on 2023.

Below, we’re highlighting 12 of the most popular blogs—but of course, there are plenty more gems to discover, so the insights don’t stop here! Let’s dig in to this year’s roundup:

  1. 5 Tips for Making Programmatic Ads More Accessible

Accessibility and inclusivity are important beyond physical settings and social relationships. While it’s common to think about accessibility in the context of physical spaces, it’s also an important aspect of digital spaces. Learn how accessible advertising ensures that your programmatic ads can reach anyone and everyone.

  1. Cookies 101: What Are Cookies? 

Since the 1990s, the cookie has made it possible for marketers to track in-browser user behaviour because they are unique pieces of data that serve various purposes. The main job of a cookie is to identify users that are browsing a website, so that their user experience can be customized for them. We look at what cookies are, how they work, the different types of cookies, and why the future of digital advertising isn’t going to be cookieless.

  1. 4 Benefits of Advertising in Video Games

There were 179.6 million monthly gamers in the US in 2022—meaning more than half of the US population will identify as digital gamers by the start of 2023. Gamers are now almost synonymous with everyday consumers, and it’s time for advertisers to pay attention. Learn what in-game advertising is, why advertising in video games drives results, and how to get started with in-game ads.

  1. Reinforce Your Audio Messages With an Audio Companion Ad 

Programmatic audio ads perform well on their own, but it’s possible to boost their effectiveness by adding a display companion ad. Including companion banners alongside your audio can help reinforce the impact of your message and drive more engagement. Learn what audio companion ads are, their benefits, and how to add them to your audio campaigns. 

  1. Benefits of Integrating a Programmatic API Into Your Platform 

An application programming interface (API) is a software intermediary that allows two applications to communicate with each other. By integrating an API with your website or platform, you can provide new solutions to your users through a partnership with another platform. Programmatic APIs mean it’s now possible to introduce or build a paid media capability, making adtech part of your platform. Learn the benefits of integrating programmatic and how to get started with the right partner.

  1. 4 Reasons to Bake Cookieless Advertising Into Your Media Plan 

Today’s advertising landscape is seeing evolving regulations around 3rd-party data collection, which has marketers increasingly interested in cookieless targeting. Cookieless advertising isn’t constrained by privacy legislation because it doesn’t collect or use information about users. Instead, it leverages the context of the page next to which the ad appears. Find out how cookieless advertising helps build brand affinity, reach users with specific intent, and enables niche targeting.

  1. How to Optimize Your Digital Campaigns With Footfall Attribution 

Consumers today are browsing products and services across different channels and devices. Although it’s common for consumers to start their buying journey online, around 87% of US retail sales still happen in brick and mortar stores. Learn the benefits of leveraging footfall attribution to relate your campaign impressions or conversions to actual store visits.

  1. 6 Tips for Personalizing Your Digital Marketing Strategy 

A personalized experience is a key consideration at every touch point through the marketing funnel, from a person’s first exposure to a brand, all the way to their post-purchase experience. This is exactly why advertisers should be personalizing their digital campaigns. Learn what personalized marketing is, its benefits, and how to leverage personalization for your programmatic campaigns. 

  1. 6 Strategies for Harnessing Travel and Tourism Marketing

Travel is back and it’s back in a strong way. Since 2020, US travel digital ad spend has been steadily increasing year-over-year. In 2023, it’s projected that spend will reach $4.54 billion USD, a 12% increase from 2022. For travel marketers, this growth signals that it’s time for a fresh tourism marketing strategy. Here are 6 travel and tourism marketing strategies to use in your next travel campaign.

  1. 4 Ways to Leverage Digital Out-of-Home Advertising

In recent years, the offline advertising industry has been embracing technological innovations. As a result, digital out-of-home advertising (DOOH) is increasingly able to offer the advantages that come with other programmatic advertising channels, like precision-based targeting and enhanced traffic data. Learn what DOOH is, the benefits of this channel, and how to leverage it as part of your digital strategy.

  1. 5 Reasons to Leverage Programmatic Advertising for Recruitment 

Leveraging programmatic advertising for talent acquisition makes the job of recruiters much simpler. In fact, companies that use programmatic are twice as likely to reduce their overall hiring time. Learn what programmatic recruitment advertising is and the benefits of leveraging it as part of your talent acquisition strategy.

  1. Celebrating Women in Tech at StackAdapt 

On International Women’s Day 2022, we highlighted women in tech from various StackAdapt teams to learn about their experiences working in the field. The people behind programmatic tech are just as important as the tech itself, and so in this blog, we’re highlighting insights about what it’s like to work in the programmatic space. 

We hope you find these blogs insightful! Stay tuned for more StackAdapt content in 2023. 

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