StackAdapt Academy

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Top 5 Inspiring Awards StackAdapt Won in 2017

Dec 12, 2017 / by Maggie Clapperton

It’s been a whirlwind year here at StackAdapt. We’ve grown our team (we’re still hiring!), moved offices, hosted some killer events, and even won a handful of awards. Thanks to our dedicated team and our amazing clients, here are the top five inspiring awards StackAdapt received in 2017:

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User Experience in Ad Tech Sucks and No One Seems to Care

Dec 07, 2017 / by Maggie Clapperton

The internet is littered with articles berating ad tech for the complexity of the system. And it’s true, the process of an automated ad impression reaching a specific user the moment he or she opens a webpage is complex, some would argue unnecessarily so. But a fundamental and vastly overlooked aspect of this complexity is rooted in the software that powers the process.

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Grand Prix Award Winner Adworkshop Shares Their Secrets to Native Advertising Success

Nov 30, 2017 / by Maggie Clapperton

Adworkshop may be nestled in the heart of the Adirondacks, but they’re certainly not cut off from digital innovation. As early adopters of web design & programmatic advertising they’ve been able to double and even triple key success metrics for their clients. 

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Congratulations to the 2017 StackAward Winners, Presented to this Year's Top StackAdapt Campaigns

Nov 30, 2017 / by Maggie Clapperton

We are constantly amazed by the talent and dedication of our clients. So much so that we decided to implement an annual recognition program: StackAwards celebrate the highest performing, most innovative and creative companies using StackAdapt in 2017.

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How to Accurately Represent the LGBTQ Community in Advertising: An Interview with Ben Winn of Venture Out

Nov 28, 2017 / by Maggie Clapperton

As part of StackAdapt's ongoing #HackDiversity initiative, we sat down with Ben Winn of Venture Out to discuss LGBTQ representation in advertising: how the industry is doing and how it can do better. 

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How to Deliver Relevant Content to the Right Person at the Right Time

Nov 23, 2017 / by Maggie Clapperton

In his latest video series, StackAdapt Co-Founder & COO Vitaly Pecherskiy advises travel marketers on all things native advertising, including how to reach relevant audiences with the right content at the right time, something programmatic advertising is specifically designed for.  

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5 Reasons No One is Clicking On Your Native Ad

Nov 21, 2017 / by Maggie Clapperton

In art, a picture is worth a thousand words. In native advertising, a picture is worth a thousand clicks. Imagery in advertising does the heavy lifting when it comes to capturing reader attention but oftentimes marketers get it wrong. 

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WestJet Chooses an Unlikely Holiday to Reach New Customers with Native Video Advertising

Nov 16, 2017 / by Maggie Clapperton

The holidays are fast approaching. With the inevitable glut of competition around this time of year, one Canadian airline chose an unlikely holiday to reach new customers with programmatic advertising in 2017.

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