If you’re a digital marketer or media buyer running programmatic campaigns, you probably spend a good deal of time tracking your spending. You need to put your budget to work: not too quickly, not too slowly, but just the right amount each day to show meaningful results using your allocated spend. You’re basically the Goldilocks of the ad world.
There are thousands of articles out there advocating for and against native advertising. Lists of benefits and challenges abound. But so do definitions. It’s time to admit that there is more than one kind of native advertising out there. In fact, there are five.
TORONTO (October 11, 2017) - Today, StackAdapt continues its support for diversity in tech through the launch of Unbiasify, an open-source project that removes the name and profile photo of candidates on online recruitment platforms. This free software is available at the Google Chrome store for download in North America.
According to CMO and digital marketing influencer, Chad Pollitt, native advertising is suffering from a “terminology problem”. While the channel is no doubt growing, Pollitt maintains that native “would be growing even faster if the different stakeholders would agree on the language”.
A successful native advertising campaign is dependent on a whole host of factors. While uploading a campaign is easy, what do you do when that same campaign isn’t performing the way you expected it to? We asked Michelle Hart, StackAdapt’s lead Customer Success Manager, her process for troubleshooting native ad performance.
The travel & tourism industry slid into the digital era like a hand into a silk glove. Travel content intrinsically encapsulates beauty, storytelling, and social reviews, all seemingly tailor made for a world dominated by hashtags and FOMO. But as digital continues to evolve and focus shifts from awareness to customer acquisition, travel marketers must seek channels beyond social media to solve for all the various ways consumers use mobile to research, plan and experience their vacations.
As digital advertising investment soars, adtech continues to be a leaky boat riddled with fraud and brand safety issues. But the tides are changing. Here's everything you need to know about ads.txt, the latest tool in the fight against programmatic ad fraud.