StackAdapt is offering new scalable audience targeting capabilities through Eyeota in international markets in order to expand user reach.
Toronto, ON – Mar 21, 2022 – StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, today announced a partnership with global audience data provider Eyeota to scale their third-party targeting capabilities internationally. This partnership gives StackAdapt platform users access to Eyeota’s global audience marketplace to enable precise targeting capabilities across North America, Asia-Pacific (APAC), Europe, Middle East and Africa (EMEA). The Eyeota Audience Marketplace is now available directly for request in the StackAdapt Third-Party Catalogue.
Eyeota is dedicated to providing customers with data confidence and delivering solutions that help brands and advertisers enrich engagement with target audiences across digital channels. Eyeota’s audience solutions are independently certified for quality, are privacy-compliant with GDPR and CCPA, and are built with ID agnostic technology to ensure customers continue to have access to audience solutions post-cookies.
Historically, digital media campaigns have struggled to scale internationally. Leveraging Eyeota’s premier distribution network, StackAdapt delivers precision targeting across geographical regions, with clients gaining more options for their international targeting campaigns than ever before.
“We are looking forward to enriching StackAdapt’s state-of-the-art platform with a premier level of international targeting for digital advertising campaigns,” said Don Lee, SVP Global Platform Partnerships, Eyeota. “Working with StackAdapt aligns with our commitment to delivering addressable audience solutions on a global scale for our clients.”
StackAdapt is driven by machine learning and AI to deliver customers a complete understanding of campaign effectiveness. Its comprehensive in-platform dashboard allows customers to analyze campaign performance metrics, uncover data-driven insights and export and schedule reports all from one view.
“The quality and scale of segments in international markets brought to the table by Eyeota is unparalleled,” said Michael Shang, Vice President of Partnerships and Business Solutions at StackAdapt. “Ad buyers plan, execute, and analyze data-driven digital advertising campaigns across all devices, inventory and publisher partners. There is also an increasing need for global reach, and StackAdapt can now meet that need with confidence, no matter where the relevant audience target is located geographically.”
To learn more about StackAdapt, please visit: https://www.stackadapt.com/
Eyeota is a data transformation company serving the global enterprise. Leading brands, publishers and data companies leverage Eyeota to onboard, enrich, and activate their data assets across global markets and digital geographies. As the world’s largest data onboarding and audience intelligence firm, Eyeota brings a depth of experience in adapting data strategies to be consumer-friendly, addressable and scalable in omnichannel environments. Empowering enterprises with future-proof data capabilities, Eyeota’s suite of solutions are privacy-by-design, flexible and interoperable across all major platforms, channels and identifiers. Founded in 2010, Eyeota operates in Europe, Asia, Australia and the Americas powering data solutions in 188 countries.
StackAdapt is a self-serve programmatic advertising platform used by hundreds of brands and agencies around the world. StackAdapt’s data-driven platform combines state-of-the-art machine learning with a clean and intuitive user interface to provide media buyers with an easy way to plan, execute and drive the best performance across all devices, inventory and publishing partners. StackAdapt has been recognized as one of the fastest-growing technology companies in North America by Deloitte and is rated the number 1 demand-side platform (DSP) on G2 and is the highest performing and easiest to use platform. For further information, visit www.stackadapt.com.