Toronto, ON and New York, NY, USA – December 6, 2022 – StackAdapt (www.stackadapt.com), a programmatic advertising company, announced that clients now have access to expanded location targeting and analytics through their partnership with location data provider, Precisely PlaceIQ. Location-based audiences and regular access to location data, analytics, and insights enable brands to better assess the value of their digital media in conjunction with their retail locations.
Media buyers in North America who are leveraging the StackAdapt platform now have access to daily updated location performance data, the ability to forecast location trends for planning purposes, and precise retail targeting options. Access to transparent data provides more educated insights and supports optimizations mid-campaign.
“As consumer behaviour continues to shift, recent and high-scale location data is a key ingredient for real-world measurement,” said Mark Bielicky, PlaceIQ Partner Sales Executive. “We’re thrilled to be expanding our partnership with StackAdapt to ensure they’re enabled with updated data feeds to provide the most accurate measurement and reporting for our clients.”
“This level of accessibility and utility of visitation data enables brands to not only understand campaign outcomes, but change and optimize those outcomes based on consumer actions,” said Duncan McCall, SVP and GM at PlaceIQ.
This expanded partnership will allow StackAdapt users to properly assess the impact of their media spend and connect this performance offline.
StackAdapt users now have access to the following location-based services:
- Forecast trends for foot traffic at specific commercial locations through Precisely PlaceIQ.
- Access updated location performance data in-platform, on a frequent basis, through Precisely PlaceIQ and optimize accordingly mid-flight.
- Target specific location-based audiences through multi-channel advertising across display, native, video, connected TV (CTV), and audio.
“Expanding our access to trusted data sets (with scale) has been a major focus for StackAdapt” says Denis Loboda, Director of Data Solutions at StackAdapt. “With transparency and accuracy at the forefront of our platform, it was a natural fit to deepen our relationship with Precisely PlaceIQ in order to offer a more integrated data solution through StackAdapt. We’re excited to give clients frequent, performance-based insights related to their location-based campaigns, allowing them to optimize mid-flight to get the best results possible on the platform.”
StackAdapt clients can easily plan, execute, and manage location-based campaigns as part of an overall multi-channel strategy in-platform. Campaigns can be built in conjunction with various targeting methods on the StackAdapt platform such as Browsing Audiences, 3rd-party data targeting, contextual advertising with Page Context AI, lookalike audiences, and retargeting tactics.
About Precisely PlaceIQ
PlaceIQ, now part of Precisely, is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better outcomes for marketers, analysts, and publishers through powerful, location-based consumer insights, real-world measurement, and attribution. With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI, and applying insights that drive intelligent marketing and successful business outcomes. For more information, visit www.placeiq.com.
About StackAdapt
StackAdapt is a self-serve programmatic advertising platform used by the most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers can plan, execute, and analyze data-driven digital advertising campaigns across all devices, inventory and publisher partners. For further information, visit www.stackadapt.com.
