With programmatic, you can purchase advertising space using a programmatic platform that leverages data insights and algorithms to reach the right users. Programmatic advertising ensures your ads are served at the right time, and at the right price.
Because programmatic advertising uses evolving technology, there are always opportunities for advertisers to experiment with new channels and programmatic strategies.
Having the right educational resources available, along with a collaborative support team, platform onboarding, and ongoing platform training, will all support your programmatic success, and enable you to drive performance with innovative digital strategy.
We’ve created a brand new series of StackAdapt Academy Certification Courses which are designed to give you the knowledge and skills needed to create digital campaigns that perform.
Introducing StackAdapt’s Channel Certification Course
StackAdapt’s free certification courses focus on various aspects of programmatic to help you become an expert in the industry. Now, we are introducing channel-specific courses that will expand your learnings even further. By the end of each course, you’ll have the confidence to run scalable, multi-channel campaigns that drive results.
“StackAdapt’s education courses have added a ton of value to our team. It’s really enabled people with zero programmatic experience to feel comfortable talking to their clients about it, but also ensuring that it’s a core part of every client’s media plan.”Jessica Petersen, Associate Director Strategy, Highnoon
Learn Native Advertising
First up? The Native Channel Certification Course! StackAdapt started out as a native advertising platform, before expanding to include other channels like connected TV, audio, and in-game advertising. Native advertising is truly part of our roots, and we’re experts in native ads, so it made total sense to highlight native in our first channel specific course.
Native ads are programmatic ads that match the look, form, and feel of the media format that they appear in. The unique benefit of native ads is that they seamlessly blend into the content that a user is viewing on their mobile device or desktop.
As a valuable channel to include in your overall marketing strategy, native ads are a reliable means for communicating your brand’s message. And, they can be used as part of a larger, multi-channel strategy to maximize performance.
Learn Connected TV (CTV) Advertising
CTV is becoming an increasingly widespread mode of media consumption. In fact, 213.7 million viewers of your potential target audience are choosing to watch their favourite shows through this channel. With the opportunity in CTV growing, there is a benefit to adding this channel to your media mix for awareness and brand recall.
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Become a Programmatic Expert Through Channel Certification
At StackAdapt, we want to empower marketers to become experts in programmatic. The Native Channel Certification Course and the CTV Channel Certification Course are two of our many resources that we’re sharing to keep you up to date with programmatic best practices, ad formats, and advertising strategies.
These free courses take approximately 1 hour to complete. In each course, we provide an overview of the channels, strategies for leveraging them, and more. This way, you can leverage both of them with confidence.
Ready to become an expert in programmatic advertising? Enroll in our Channel Certification Courses today.