Our Terms of Use & Cookie Policy

StackAdapt uses cookies to improve your online experience. Cookies are used to help us better understand where our visitors are coming from, recognize you when you sign in to the platform, or better personalize pages you visit. Cookies are placed on your computer automatically but if you chose to opt out from any tracking, you can change your cookie settings through your browser.

Hide

graphic depict brand lift study by showing 3 options of an ad

How Brand Lift Studies Can Power Optimal Campaign Impact

“Data-driven insights are an integral part of running digital campaigns. Metrics provide a snapshot of how well brand messaging is resonating with a target audience, enabling marketers to measure the impact of their strategy. Alignment is the goal, because it encourages audience engagement that will ultimately drive consumers toward conversion.

To gain the intel needed, most marketers will turn to metrics like impressions and click-throughs, but nowadays, it’s possible to look beyond these campaign metrics toward audience insights that will identify real impact. A tactic that marketers are leveraging to gain audience insights and identify the impact of their campaigns is running a brand lift study.”

Read the full story on Ad Age

Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape.

You may also like: