“It’s become a somewhat hackneyed expression, but in just 12 months the world has changed beyond recognition. Whether that’s the way we work, the way companies are run, the way consumers behave… normality has mutated.
Brands themselves have had to adapt to this transformation, some proactively, some reactively. But change they must, and it’s no stretch to assert that marketing needs an overhaul, a fundamental rethink.”
Read the full story on Campaign.
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