In celebration of International Women’s Day 2018, we are highlighting the amazing women at StackAdapt as they voice the challenges still faced by women in today’s society and how we can better support women both individually and as a collective.
Kristen Singh
UI/UX Designer
A challenge women still face today is having the ability to speak with confidence and assertiveness without being labeled as “Bossy”.
Your Role
As a UI/UX Designer at StackAdapt, my goal is to create a world of better experiences through design thinking. I work with our amazing Product team to improve our product through testing, research, and iteration. Nothing is more satisfying than knowing that I’ve helped to change someone’s routine for the better.
A Challenge Women Still Face
A challenge women still face today is having the ability to speak with confidence and assertiveness without being labeled as “Bossy”.
How Can We Support Women?
Whether it’s International Women’s Day or not, I always aim to uplift and support fellow women. Many of us live the same struggles and it’s important to build an alliance of love to help strengthen one another. Attending meetups and connecting on LinkedIn, going out for coffee, and helping mentor younger girls are all ways you can help, and it’s definitely how I help.
Dorothea Kefer and Tessa Walsh
Business Development Reps
A challenge women continue to face, despite generational gaps, is double standards between men and women.
Your Role
As Business Development Representatives, our role at StackAdapt is to be the entry point of new business opportunities at StackAdapt! We’re growing the company one prospect at a time, and we’re proud of it.
A Challenge Women Still Face
A challenge women continue to face, despite generational gaps, is double standards between men and women.
How Can We Support Women?
To close the gap, we try and raise other women up by encouraging every member of the team to use their voice and support each other.
Stefanie Zaarur
Digital Marketing Manager
Equal pay continues to be a big challenge. It’s important for women to be encouraged to ask for what they deserve.
Your Role
My role as Digital Marketing Manager at StackAdapt entails several responsibilities such as building and optimizing digital marketing initiatives, to increase quality and flow of leads from marketing to revenue.
A Challenge Women Still Face
Equal pay continues to be a big challenge – women across industries generally make less for the same role. It’s important for women to be encouraged to ask for what they deserve without the fear of not getting the role they want.
How Can We Support Women?
To change societal mentality I try to break gender stereotypes and encourage my female friends, family members and colleagues to do the same on a daily basis.”
Natalia Vassilieva
HR Manager
It’s important to cultivate an inclusive culture for women.
Your Role
I started at StackAdapt over 2 years ago as employee # 20 and have watched this team grow and blossom into what it is today—70 (and counting) of some of the most talented, bright, driven people I have ever had the pleasure to work with. Importance of my role? To keep bringing on amazing people to StackAdapt and ensuring everyone loves coming to work every day! 🙂
A Challenge Women Still Face
Well, I think it’s still tough for women to make the decision to take time off to start a family.
How Can We Support Women?
We can help by cultivating an inclusive culture for women. Whether it’s from the moment they walk through our doors for their first interview, or the supportive Mat Leave policy we design that support them when they start their families.
Kaeshi Sri
Marketing Automation Manager
A challenge I find women still face is the notion that just because you’re an introvert and a female that you can’t achieve the same goals as men.
Your Role
As a Marketing Automation Manager, my goal is to strategize and execute on an integrated marketing mix of emails, social media, webinars, and other digital tactics for lead generation at StackAdapt.
A Challenge Women Still Face
A challenge I find women still face is the notion that just because you’re an introvert and a female that you can’t achieve the same goals as men. We need to overcome that notion, and we can all do this by highlighting our strengths and ideas as it encourages and brings out the best of those around us. We often fail to recognize the women that have made a difference in their field.
How Can We Support Women?
I try to contribute by sharing women of our time, such as Ada Lovelace, Florence Nightingale, Hellen Keller, and making sure to remember them for their contributions to our advancements.
Amika Evans
Account Executive
As women, we need to stop selling ourselves short.
Your Role
As an Account Executive, I help drive revenue. Once the new business comes in, I work to close the said opportunity.
A Challenge Women Still Face
That being said, a challenge women in sales still go through is the idea that people still expect a guy to be on the other end of a call. #WomeninBusiness
How Can We Support Women?
As women, we need to stop selling ourselves short. I find some women tend to condemn or doubt their female counterparts. We are faced with so much pressure (professionally, our bodies, relationships), and frankly, misery loves company, so it’s just become easy to be mean. I will not let that come to fruition in my circle, and just continue to uplift my sisters. Sometimes we just need to hear the positive reinforcement from each other.
Maggie Clapperton
Content Writer (Freelance)
One-third of global businesses have no women in senior management roles, up 0% from 2011.
Your Role
As a content writer, my role is to help agencies and brands understand the value of programmatic native advertising and provide resources that help them succeed.
A Challenge Women Still Face
In business, women are still underrepresented in the C-Suite. According to Catalyst.org, one-third of global businesses have no women in senior management roles, up 0% from 2011. Yep, 0%…
How Can We Support Women?
On IWD and every day, I provide support (and I am supported by) the extraordinary women in my life. This IWD I will be marching in the Barcelona Women’s March in solidarity with every woman who has ever been harassed, judged, assaulted, paid less than her male counterpart, or simply made to feel small and voiceless.
Michelle Hart
Senior Customer Success Manager
The confidence to speak up in public is something that a lot of women still struggle with. The idea that their opinion or point will not be valued or accepted should never hold them back!
Your Role
As a CSM, my main objective is to ensure clients are well equipped with the resources, training, and recommendations they need, allowing their campaigns to deliver on the goals they are looking to achieve, ensuring success on our platform!
A Challenge Women Still Face
The confidence to speak up in public is something that a lot of women still struggle with. The idea that their opinion or point will not be valued or accepted should never hold them back!
How Can We Support Women?
I continually try to motivate and encourage the women in my life. Females are strong, intelligent, and powerful, so it’s very important to me to remind and help ensure other women feel their strongest to achieve their goals and always be their best self!
