“Gaming is a mainstream, social pastime that has become a global phenomenon. In the U.S. alone, more than half of homes have a gaming console, and 3 in 10 are planning to buy one in the next year. With over 3.1 billion gamers worldwide, the industry is now estimated to exceed $300 billion.
The increasing scale of the gaming industry is exactly why advertisers should be adopting gaming as a marketing channel. With blended in-game advertising, marketers can serve ads during gameplay which are seen but don’t interrupt the player’s enjoyment of the game.”
Read the full article on Ad Age.
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