Industry insiders were asked by Google to reveal the role insights play in their work, and what makes a great insight (or an insight great). A brilliant insight is the basis on which a campaign is built and it doesn’t necessarily have to equate to finding a needle in a haystack. Insights is the business intelligence tool available in StackAdapt.
As part of our Product Launch Series for Summer 2018 we introduced Insights-Analysis – a means of enabling you to slice and dice data to uncover actionable insights for improving campaign performance across numerous dimensions, like geo’s, creatives, devices and more.
Insights-Analysis presents a snapshot of what is working and what requires attention to your campaigns through the various pre-set attribute combinations.
And now we are taking it one step further with Insights-Optimization. Leveraging the campaign snapshot, Insights-Optimization enables you to take immediate action to optimize your campaigns based on a number of pre-set attribute combinations.
No need to jump between pages to optimize your campaigns because you can enable or pause various attributes to improve campaign performance directly from Insights-Analysis. Notice exchanges or domains underperforming – pause them instantly. If you’ve previously paused a domain that wasn’t performing, you can enable it again immediately.
Share detailed insights into how campaigns are driving incremental outcomes for your brand or your clients and take immediate action for continual performance improvements.
Contact your StackAdapt representative to learn more.
Not a StackAdapt customer? You’ll definitely want to be now – see StackAdapt Insights (and so much more) in action.