Data and technology can help deliver an ad to the right audience and ensure it is viewable – this is part of the core of StackAdapt – but regardless of the power of technology, it has little influence over actual engagement on the ad. That’s where the creative has the potential to make or break campaign performance.
Maintaining the integrity of a brand and the aesthetic requires a human touch. Our newly launched Creative Studio puts StackAdapt in a unique position to offer services that not only leverage the performance and optimization of our technology, but also to tap into a team of experts to produce creatives that will help you achieve peak performance with your programmatic campaigns.
The Creative Studio interacts with the client-facing teams at StackAdapt, and with clients and agencies directly, to provide feedback on how to improve existing creatives to achieve better performance or to gather assets, understand the campaign goals and customize creative to fit the advertisers needs. The key is to ensure a brand’s creative story remains consistent across all marketing channels.
The Creative Studio can help with:
- Creating new native or display ads.
- Turning display into native ads.
- Turning static display into dynamic/interactive display ads.
Dissecting Native Advertising Creatives
The non-experts in the crowd tend to look at a native ad creative similar to a photo or a painting, but the experienced individuals will break it down into what works and why. The Creative Studio has dissected a native advertising creative for Porter Airlines:
What makes this native ad great is that Porter Airlines, rather than simply talking about flights, is providing some helpful suggestions on restaurants to visit at a given destination. They exercise good photography selection with an image of an interesting and appetizing meal.
Porter also has a very visible and clear CTA at the top to drive conversions for travellers who are curious about visiting Toronto. Once the user clicks on the ad they are linked directly to the article covering the best brunch spots:
Having quality content will always lead to a more positive and memorable interaction for the user.
Tips for creating enticing, engaging, high-performing ad creatives
Tip 1: Content is king.
Consumers are getting smarter and smarter and high-quality content is not only more likely to resonate with consumers, they are more likely to positively engage with it. Avoid clickbait captions because consumers are aware of when they are being advertised to or misled.
Tip 2: Choosing the right images.
When it comes to image selection, avoid images that are too “stock image-esk”. Find more interesting lifestyle photography that tells your brand—and avoid having any copy on the image. The combination of the right image with great content will ensure you’ll have a great click through rate!
The Creative Studio team can help you bring creative to digital. Reach out to your StackAdapt representative to explore options for your campaign.