Twelve months ago today we released game-changing Astrological Targeting. Since then we have been working on products that we thought were key to redefining how modern marketers will experience enterprise advertising software. We wanted to take the best parts of user experience from consumer products and bring that onto our StackAdapt platform.
Today, we would like to introduce three of our latest products
StackAdapt Smart Motion
With Smart Motion, we read input from your phone’s accelerometer and translate that into actions on the StackAdapt platform. Shake your phone to stop a campaign, or toss it in the air to start one.
StackAdapt Whitelist Me
For the modern market on the go, the big challenge is being able to understand where the ads are running. The biggest challenge marketers face is that you have to navigate through these domains manually. We built an app that allows you to swipe left or right to remove or add domains depending on whether you think they are suited for your campaign or not.
Personal Virtual Assistant: StackBot
We already leverage a lot of AI to build our targeting segments. We wanted to take it a step further with our new personal virtual assistant: StackBot. StackBot can understand, interpret, and take action on complex commands that you give it. This includes a number of commands such as increasing budgets by a certain dollar value, or pausing a campaign during certain dates.
By the way, April Fools’.