StackAdapt announces $900K seed round. Additional capital will help fuel StackAdapt’s growth and help bring its scalable Native Advertising technology across the web.
Ildar Shar, CEO:
I am excited to announce today that we have closed our Seed Round of financing. Aside from receiving external validation for the work that we have done to date at StackAdapt, I am thrilled to see the rapid change in the online world. From the raw and somewhat chaotic Internet as we came to know it in the 90s and 2000s, we see it turning into a transparent, safe, and a fair playground for human interaction and digital innovation. We are honoured to be one of the companies to help shape it this way.
Financing, totalling $900K, was lead by IAF (Investment Accelerator Fund), Slaight Communications, and complimented by the debt financing from BDC (Business Development Bank of Canada). These funds are primarily aimed to fuel further growth and expansion of their development team in Toronto, and to support the growth of their satellite offices in New York and London.
It is no secret that virtually no one is clicking on banners. Banner advertising has been around nearly as long as the Internet itself, so it comes as no surprise that we all got really good at ignoring them.
With media consumption shifting online, media companies struggle to monetize their online properties due to poorly performing ad units. Adding mobile to the mix introduces a recipe for an online publisher to run a charitable organization.
Some of the most progressive technology companies such as Facebook, Twitter, and LinkedIn have embraced native advertising as the new emerging format of monetization. However, for non-technology focused media companies it is not scalable to build their own technology to sell their native inventory. StackAdapt introduces the technology that powers their capability to sell that native ad inventory at scale.
Unlike existing banner ad infrastructures that support only static imagery, StackAdapt’s technology is built to support responsive, dynamic units that vary from site to site, making the user experience seamless for everyone on the web.
With clients spanning 4 continents, StackAdapt’s scalable technology powers the programmatic native advertising ecosystem globally.