StackAdapt and Snowflake partnership provides a new suite of first-party data solutions, including CRM based segments on Snowflake Marketplace.
Toronto, ON – January 31, 2023 – StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, today announced it has partnered with Snowflake, the Data Cloud company, to launch a new 1st-party data activation integration on Snowflake Marketplace. The new activation integration seamlessly enables joint customers to activate 1st-party data via a share to the StackAdapt Snow account.
Snowflake Marketplace is powered by Snowflake’s ground-breaking cross-cloud technology, Snowgrid, allowing companies to find, try, and buy the data and applications needed to innovate for their business. Snowflake Marketplace simplifies discovery, access, and the commercialization of data and applications, enabling companies to unlock entirely new revenue streams and extended insights across the Data Cloud.
StackAdapt and Snowflake are working together to help marketers inform business decisions by seamlessly integrating and transferring data into StackAdapt’s custom segment generation pipeline to activate audiences across all biddable media channels and environments through StackAdapt.
“With increasing compliance requirements across the globe like GDPR, StackAdapt is providing first-party data campaign capabilities,” said Ben Brodie, Director of Corporate Development and Channel Partnerships. “We’re confident that our partnership with Snowflake and integration with its industry-leading data platform will further drive economic value for our customers.”
“More and more Snowflake advertisers are using the platform to support marketing workloads,” said David Wells, Industry Principal, Media, Entertainment and Advertising at Snowflake. “1st-party data activation across programmatic platforms or the use of 1st-party data to qualify who sees an ad placement is a strategic initiative for Snowflake and our programmatic partners. Snowflake is excited to partner with StackAdapt to support 1st-party data activation across their platform.”
StackAdapt is driven by machine learning and artificial intelligence (AI) to deliver customers a complete understanding of campaign effectiveness. Its comprehensive in-platform dashboard allows customers to analyze campaign performance metrics, uncover data-driven insights, and export and schedule reports all from one view.
Learn more about Snowflake Marketplace and how to find, try, and buy the data, data services, and applications needed to innovate for your business here.
StackAdapt is a self-serve programmatic advertising platform used by hundreds of brands and agencies around the world. StackAdapt’s data-driven platform combines state-of-the-art machine learning with a clean and intuitive user interface to provide media buyers with an easy way to plan, execute and drive the best performance across all devices, inventory and publishing partners. StackAdapt has been recognized as one of the fastest-growing technology companies in North America, is rated the number 1 demand-side platform (DSP) on G2, and is the highest performing and easiest to use platform. For further information, visit www.stackadapt.com.