What is the team at StackAdapt reading this month? Here are a few essential articles that caught our attention. Enjoy!
1. Required reading for marketplace startups: The 20 best essays
Marketplace businesses are very lucrative but are extremely difficult to get off the ground, mostly because of the “chicken and egg problem”—not be able able to attract demand without supply and vice versa. Read the full article here.
2. When You Need a CMO. And The #1 Reason CMOs Fail
If you don’t read Jason Lemkin’s SaaStr Academy and you are a startup, you need to start immediately. In this article he talks about why so many CMOs fail. A must read for anyone looking to scale their marketing department. Read it here.
3. Why California’s new consumer privacy law won’t be GDPR 2.0
Privacy is arguably the biggest topic in tech in 2018. With GDPR in full effect, more governments look at how to implement their own version of privacy control. Read the article here.
4. Why brands favor a ‘hybrid’ in-house marketing approach
Whether to bring marketing or outsource it to an agency was even covered during one of our previous events. Perhaps, the it’s never going to be black and white, and there is something to be said about finding a happy medium where you can optimize for efficiency and costs, without losing sight of your core business. Read more here.