graphic showing collage of healthcare related items like stethoscopes to depict healthcare marketing

3 Programmatic Tactics for Healthcare Marketing in 2021 & Beyond

“Healthcare is an ever-growing market that is increasingly reliant on digital channels. According to Pew Research, 47% of internet users search for information about doctors or other health professionals online, and 1 in 20 Google searches are related to healthcare. In this digital landscape, remaining compliant while winning new patients is a unique challenge healthcare marketers face.”

Ned Dimitrov, VP of Data Science at StackAdapt, provided his insights on leveraging programmatic in healthcare marketing.

Read the full story on HIT Consultant.

HIT Consultant is the leading source of healthcare technology news, analysis and insights for healthcare executives, physicians and providers. 

You may also like: