“Healthcare is an ever-growing market that is increasingly reliant on digital channels. According to Pew Research, 47% of internet users search for information about doctors or other health professionals online, and 1 in 20 Google searches are related to healthcare. In this digital landscape, remaining compliant while winning new patients is a unique challenge healthcare marketers face.”
Ned Dimitrov, VP of Data Science at StackAdapt, provided his insights on leveraging programmatic in healthcare marketing.
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