What a wild ride 2020 has been so far! It has definitely been an opportunity for individuals and businesses to illustrate how resilient they can be, especially when our abilities to pivot are put to the test. It has also opened up new and innovative ways to simulate initiatives that, less than a year ago, would only be assumed to succeed in-person. Bring on the Programmatic I/O Virtual Edition!
We have always gotten so much out of this conference from learning new insights about the programmatic space, to connecting with our partners, clients and new friends! We don’t anticipate that this year will be any different. Here are the top 5 things we’re most excited about:
- Programmatic I/O is an entire month (well almost)
Insightful presentations, informative panels, in-depth workshops and invaluable networking with programmatic leaders now spread across 6 afternoons live, extended and on-demand for never-ending learning. Sometimes you can’t get enough of a good thing!
- Group Networking—1 hour to kick off every afternoon
Meeting attendees virtually is so exciting because it helps us break free from our current “working where we live” daily routines—especially when they include one-to-one meetings, matchmaking (and the accompanying customized experience), and meeting other leading industry sponsors.
- US Programmatic: Top Trends Driving Growth And Ad Spending—presented by eMarketer—Monday, October 5th at 1:55pm ET
We highlighted this one last year and we are excited for it again! We derive so much value in hearing first hand about the latest programmatic forecast and the factors influencing spend across channels, formats and devices through 2021. Especially since there was so much to influence consumer behaviour and buying patterns for most of this year, this is one session we definitely won’t miss.
- A Look At the Travel Sector Collapse and Recovery—Monday, October 19th at 2:15pm ET
We are mostly cheering for that recovery part! And there is nothing better than first-party insights. So when we read that Tripadvisor would be sharing these insights, married with traveller behaviour and present possible future scenarios for travel ad spend, it was a must attend.
- New Contextual Advertising in a Post-Cookie World—Wednesday, October 7th at 1:25pm ET
Shameless plug—this is being presented by our Co-Founder and CTO, Yang Han and our VP of Data Science, Ned Dimitrov. The title truly speaks for itself. As an advertiser if you find yourself wondering how you will effectively target users when third-party cookies have been phased out, there will be a lot to learn in this session.