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5 Things We Are Excited About for Programmatic I/O

Programmatic I/O is a few short weeks away, and we can hardly wait for the information packed 2 days. As we get geared up to fly to San Francisco and join a plethora of brilliant programmatic minds, we can’t help but start to sketch out our itinerary.

We got so excited about the sessions we plan to attend, we decided to share them:

1. Are Your Campaigns Really Using AI? 10 Questions To Ask Your DSP

This session hosted by StackAdapt’s very own CTO and Co-Founder, Yang Han, will take a deep dive into identifying true AI, debunking the myths around it, and how better AdTech can deliver real results. You definitely want to add this one to your agenda ASAP!

Speaker: Yang Han, CTO & Co-Founder, StackAdapt
Session Info: Day 1, April 29 at 9:30am in Room #1 (main stage)

2. The Future Of Video Ad Serving: An Update From The IAB Tech Lab

The IAB Tech Lab’s Digital Video Technical Working Group has been working on an update for the video standards that provide a foundation for one of the key growth areas in digital advertising. They will be reviewing the changes and describe the next generation of video advertising standards, including VAST 4.1, Open Measurement and “VPAID-i,” covering video ad delivery, measurement and interactivity.

Speaker: Amit Shetty, Senior Director, Video & Audio Products, IAB Tech Lab
Session Info: Day 1, April 29 at 1:30pm in Room #1 (main stage)

3. The Creative Renaissance Is Upon Us: The State Of Creative Advertising Technologies

Ad creative is critical in driving consumer response, but creative tools and processes remain stuck in the past. Forrester Research just published its first ever Wave on the creative AdTech vendor category, a nascent but extremely important emerging tech category. They will discuss the landscape, how and why are marketers and agencies really using this tech, and what the future holds.

Speaker: Joanna O’Connell, VP, Principal Analyst, Forrester Research
Session Info: Day 2, April 30 at 9:25am in Ballroom

4. Not Your Regularly Scheduled Program: The Changing TV Landscape

The TV advertising market is drastically changing. This session will identify who the big and small players to watch out for, what the new distribution models are and what lessons learned from digital should be considered, with the rise of connected and addressable TV.

Speaker: Joshua Wepman, Managing Director, GCA Savvian Advisors
Session Info: Day 2, April 30, 3:40pm in Ballroom

5. Finding you!

We love meeting new faces and catching up with our existing clients. Be sure to look for StackBot in your Welcome Bag, and drop by our booth for a visit! If you want to connect with us one-on-one, let us know and we’ll schedule some time to grab coffee and chat.

Oh! And if AdExchanger’s Ryan Joe or James Hercher are reading this – we’d love to chat about a possible byline.

We hope to see you all there!

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