Digital advertising revenue will surpass $700 billion by 2025, according to Statista. This growing investment in digital marketing means marketers today need to monitor the pulse of digital trends, and the best way to stand out from the crowd is to take advantage of new opportunities for creativity and innovation.
To effectively reach intended audiences, advertisers can tap into emerging programmatic channels like programmatic audio, digital out-of-home (DOOH) advertising and in-game advertising. Let’s examine the opportunities in each.
Read the full article on Ad Age.
Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape.