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How Programmatic Audio is Unlocking ‘Screen-Free’ Campaigns

“In recent years there has been rapid growth in audio content available for streaming. Last year, 2020 was a particularly big moment for audio growth, one characterized by a massive shift in lifestyle. Many adults went from commuting to an office to working from home. As a result, they developed new habits and preferences. One of those new habits was consuming digital audio.”

Read the full story on Digiday, or learn more about programmatic audio advertising.

Digiday, a division of Digiday Media, takes a global view of the media and marketing industries and confronts the truths in technology’s disruption of these industries.

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