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6 Programmatic Advertising Webinars to Watch to Prepare for 2022

With 2022 just around the corner, there’s no better time than now to brush up on your programmatic advertising knowledge. To give you the competitive edge you need, we’ve put together a list of our most popular webinars from throughout 2021.

Ranging from the basics of programmatic to more complex topics like contextual advertising and multi-channel strategies, these webinars will give you the insights you need to ensure your 2022 digital campaigns start strong. 

  1. Getting Started With Programmatic Advertising

Learn all the basics of programmatic advertising, from the channels you can advertise on, to the fundamentals of campaign planning. This webinar introduces the key components of creating successful campaigns and showcases some examples of the best performing creatives to help you get started with programmatic advertising.

  1. The Versatility of Programmatic

Leveraging programmatic advertising in any category or vertical can be an effective way to reach new audiences, provide targeted messaging at scale, and expand your marketing efforts. In this webinar, StackAdapt is joined by WS, a Canadian marketing agency that found success within a niche industry—the agricultural sector. WS leverages programmatic advertising to provide their clients with stellar results beyond expectations.

  1. Digital Strategies for Recruitment: How MarketStorm Targets The Right Talent

Discovering new talent has long been a challenge, but over the past year this difficulty has increased significantly. The need to employ digital marketing strategies to scope for the right talent has become an operational way to scale a growing business and set itself apart from its competitors. StackAdapt is joined by MarketStorm to explore how agencies are running recruiting campaigns for their clients to grow and scale their talent pool using programmatic advertising.

  1. Baking A Cookieless Advertising Strategy? Contextual Targeting Is the Secret Ingredient

Digital marketing is constantly evolving and consumers today expect a lot from brands. In order to deliver measurable results that exceed their goals, marketers need to find innovative campaign targeting strategies. This webinar provides an introductory session on contextual advertising where we cover all the basics. Learn how contextual ads can complement your current campaigns and how the future of audience targeting is evolving using programmatic advertising.

  1. Achieve Programmatic Success Through a Multi-Channel Approach 

A successful marketing strategy starts with successful planning. During the past year, many brands and agencies have had to pivot to increase their adoption of digital channels. Together with Assembly Global, we discuss why encompassing a multitude of channels, like connected TV (CTV), audio, native, display, video, and digital out-of-home (DOOH) is integral to seeing success across digital marketing campaigns. 

  1. Marketing Across Digital Frequencies: The Importance of CTV, Audio and Video

Heading into 2022, marketing teams are looking to build on their CTV, video and audio advertising strategies to drive consumer engagement and conversions. These three channels present opportunities for brand and agency marketers to reach a target audience in innovative and interactive ways. StackAdapt and Digiday discuss what goes into successful CTV, video and audio advertising campaigns, the challenges and opportunities in targeting and measuring performance across these channels, and action steps for improving CTV, video and audio advertising strategies in 2022 and beyond.

Want to tune into StackAdapt’s webinars in 2022? Reach out to your StackAdapt Representative to learn more.

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