With 2023 just around the corner, there’s no better time than now to level up your programmatic advertising knowledge. To give you the competitive edge you need to run programmatic campaigns that drive results, we’ve put together a list of our most popular webinars of the last year.
Ranging from the basics of audience targeting to more complex topics like contextual advertising and cross-channel strategies, these webinars will give you the insights you need to ensure your 2023 programmatic campaigns start strong.
5 Must-Watch Digital Advertising Webinars
1. How to Use Contextual Targeting with Programmatic to Improve Relevancy
Being contextually relevant with your messaging has never been more important. As privacy evolves in the advertising industry, marketers are starting to explore new alternatives to their tried-and-tested targeting methods.
Thanks to current technology, contextual advertising is a cookieless targeting solution that is multi-channel and scalable. In this webinar, learn how contextual advertising fits into the programmatic landscape, how contextual targeting works, and best practices for contextually placing your brand message in front of engaged audiences.
2. Audience Targeting Basics With Programmatic
Do you want to target the ideal audience? The programmatic ecosystem is changing rapidly and new methods to target and reach your intended audience are constantly evolving. In this webinar, you’ll learn how to set up targeting metrics, different types of targeting tactics, and targeting strategies.
This webinar dives into sophisticated targeting tactics like cookieless targeting, weather targeting, and location targeting. Plus, you’ll learn why overlapping different targeting methods allows you to fully take advantage of the advanced capabilities of programmatic advertising.
3. How to Harness Cross-Channel Advertising To Reach Your Audience
Today’s consumers are spreading their attention across several devices, websites, and platforms. Reaching them where they are actively consuming or interacting with content is how you can scale your programmatic campaigns.
In this webinar you’ll learn what cross-channel advertising is, a breakdown of the different programmatic channels available including native, display, video, connected TV (CTV) and audio, and how to leverage each one effectively using a demand-side platform (DSP) to run cross-channel campaigns. Plus, you’ll discover how you can get started with building a cross-channel strategy.
4. How to Build a Programmatic Audio Marketing Strategy
Audio is an emotionally engaging programmatic channel that captures listeners in undistracted moments. It’s the perfect channel for conveying brand personality and building brand awareness.
In this webinar, you’ll discover how audio consumption has been growing, creating an opportunity for running programmatic audio ads. Learn the benefits of a programmatic audio campaign and best practices for creating a programmatic audio marketing strategy.
5. Measure Campaign Impact With StackAdapt Brand Lift
Are you looking to measure your campaign impact? Brand lift studies measure the impact of your campaigns across all your programmatic channels. It can provide you with a picture of the consumer sentiment and brand affinity of people who have been exposed to your programmatic campaigns.
In this webinar, you’ll learn more about what brand lift studies are, and how you can leverage them to measure campaign impact. Discover why measuring campaign lift matters, and how ads impact key branding metrics such as brand awareness, favourability, recall and purchase intent through the entire consumer journey.
We hope you find these webinars insightful! Stay tuned for more StackAdapt webinars in 2023.
