“Marketers understand the importance of incorporating a digital strategy—leveraging various channels to achieve their performance marketing efforts—into their omnichannel marketing mix. Historically, advertisers have either simply lacked knowledge on what is available beyond the walled gardens (see: our must-know terminology below) or had hesitation that limited them to explore further into the programmatic space. It was the unknown that seemed scary—as they often demand transparency and control.
It’s time to debunk any myths or misconceptions and get you navigating the programmatic landscape with ease!”
Read the full story on Digital Reach Agency’s Blog.
