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4 Perspectives That Outline the Evolution of Native Advertising (from the Founder’s desk)

It has been four years since my co-founders and I coined the term Programmatic Native Advertising. But though the term has remained constant, our understanding of our company’s core technology has evolved over time. As the digital advertising landscape becomes increasingly sophisticated, both StackAdapt and myself have shifted our perspectives more than once. The four perspectives listed below outline the evolution of native advertising: Continue reading “4 Perspectives That Outline the Evolution of Native Advertising (from the Founder’s desk)”

4 min read

How To Create Your First Video Ad

There came a point earlier this year when we knew we weren’t doing enough to promote the value of StackAdapt. While our platform was distributing video advertising for brands across the web, we struggled to create high quality video content that illustrated our own brand story.

The truth was, we weren’t completely sure where to start, so we decided to hire a full time videographer and give him carte blanche to bring video concepts to life. One of his first tasks was to create our first video ad.  Continue reading “How To Create Your First Video Ad”

4 min read

Diversity in Tech: How to Keep Women in the Workforce with HackerYou

As part of StackAdapt’s industry wide #HackDiversity project, Heather Payne, CEO and Founder of HackerYou & Ladies Learning Code was kind enough to share her views on diversity in tech, specifically how we can get more women into the tech space and keep them there. Part of our mini-documentary, coming soon!  Continue reading “Diversity in Tech: How to Keep Women in the Workforce with HackerYou”

4 min read

The State of LGBTQ Diversity in Tech: An Interview with Venture Out

Academy is going to look at little different this month as we take time out from educating you on all things programmatic, and instead focus on diversity in the tech space. Follow along and share your thoughts using the hashtag #HackDiversity!

We kicked off #HackDiversity month by sitting down with Jeanette Stock, the Chair and Co-Founder of Venture Out, Canada’s first conference for LGBTQA+ inclusion in tech and entrepreneurship.

We met with Jeanette at Pressly where she works in Customer Success. Here are the highlights from our interview — part of our mini-doc, coming soon! Continue reading “The State of LGBTQ Diversity in Tech: An Interview with Venture Out”

4 min read

5 Key Resources for Digital Marketers Who Don’t “Get” Programmatic

There is a scary knowledge gap in the digital marketing industry. Despite being a multi-billion dollar technology, programmatic media buying remains a mystery to a huge number of digital marketers and advertisers. Adtech isn’t going anywhere, and if we expect it to improve, understanding and adoption must also improve. It’s time for marketers to educate themselves. Continue reading “5 Key Resources for Digital Marketers Who Don’t “Get” Programmatic”

4 min read

The Rise of Customer Acquisition: 3 Ways Programmatic is Shifting to Performance

The rise of programmatic, along with accompanying buzzwords like scale and reach had marketers’ ears perking up from the start: I can reach how many people? Across how many websites? For how much? But, hindsight is 20/20, and perhaps we were asking the wrong questions. Is scale the be all and end all of customer acquisition? What about quality? Transparency? Brand Safety? Thankfully, we’re beginning to see the light. Continue reading “The Rise of Customer Acquisition: 3 Ways Programmatic is Shifting to Performance”

4 min read