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Featured Stories
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6 Holiday Marketing Ideas for 2023
Planning your holiday marketing campaign typically begins in July, so the time is now! Getting an early start means you’ll have time to… -
New Digital Channels To Set Your Holiday Campaigns Apart
T’is officially the season to start prepping your holiday campaigns! The 2023 holiday sales outlook is solid, with Insider… -
Harness the Holiday Spirit With Contextual Targeting
Marketers this year will need to be ready for uncertainties when planning their holiday campaigns. One way to prepare for an unpredictable Q4… -
5 Seasonal Marketing Strategies To Drive Campaign Performance
Seasonal marketing is any marketing that revolves around special holidays. Cultural and popular events like Mother’s Day and Valentine’s Day create heightened excitement,… -
4 Strategies to Remain Competitive During High Traffic Times
Consumers make purchase decisions year round. During peak seasons, which generally revolve around tentpole events like back to school, the holidays or Prime…
Latest
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How To Create Your First Video Ad
There came a point earlier this year when we knew we weren’t doing enough to promote the value of StackAdapt. While our platform was distributing… -
Ali Asaria on Diversity in Tech: Follow the Money
As part of StackAdapt’s industry wide #HackDiversity project, we spoke with the founder of Well.ca and Tulip Retail, Ali Asaria, about ways… -
Diversity in Tech: How to Keep Women in the Workforce with HackerYou
As part of StackAdapt’s industry wide #HackDiversity project, Heather Payne, CEO and Founder of HackerYou & Ladies Learning Code was kind enough… -
Diversity in Tech: A 3 Step Survival Guide with Shopify’s Jaime Woo
As part of StackAdapt’s industry wide #HackDiversity project, Jaime Woo, Head of Engineering Communications at Shopify was kind enough to share his story and… -
The State of LGBTQ+ Diversity in Tech: An Interview with Venture Out
Academy is going to look at little different this month as we take time out from educating you on all things programmatic, and instead focus… -
5 Surprising Digital Marketing Insights from Deloitte’s Director of Research
Since 2001, Deloitte, a UK-incorporated professional services firm, has published their predictions for the Technology, Media, and Telecom sectors… -
Conversion Optimization 101: Understanding the Story Behind Your Data
We hear a lot about the importance of storytelling in marketing these days, usually in reference to the narrative your company puts… -
StackAdapt Launches Astrological Targeting
Today StackAdapt unveils the Astrological Targeting function to its self-serve advertising platform to help brands engage customers based on their zodiac signs. This product… -
Landing Page 101: Optimizing Landing Pages for Conversions
In a digital world saturated with ads, there’s no space to waste. This means that when it comes to your campaign, every element must make a… -
The Future of Media Trading is No Trading at All
This article was originally published on Huffington Post blog. A number of years ago, the advertising world borrowed the term “trading” from the…
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