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6 Holiday Marketing Ideas for 2023
Planning your holiday marketing campaign typically begins in July, so the time is now! Getting an early start means you’ll have time to… -
New Digital Channels To Set Your Holiday Campaigns Apart
T’is officially the season to start prepping your holiday campaigns! The 2023 holiday sales outlook is solid, with Insider… -
Harness the Holiday Spirit With Contextual Targeting
Marketers this year will need to be ready for uncertainties when planning their holiday campaigns. One way to prepare for an unpredictable Q4… -
5 Seasonal Marketing Strategies To Drive Campaign Performance
Seasonal marketing is any marketing that revolves around special holidays. Cultural and popular events like Mother’s Day and Valentine’s Day create heightened excitement,… -
4 Strategies to Remain Competitive During High Traffic Times
Consumers make purchase decisions year round. During peak seasons, which generally revolve around tentpole events like back to school, the holidays or Prime…
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5 Reasons No One is Clicking On Your Native Ad
In art, a picture is worth a thousand words. In native advertising, a picture is worth a thousand clicks. Imagery in… -
Agency Supervisor Dishes on Choosing the Right DSP for Each Channel
Struggling to distinguish one demand-side platform (DSP) from another? We asked a programmatic supervisor how he chooses the right DSP for each channel, how he… -
Travel Marketers, How to Put 4 Common Brand Values into Action Today
Consumer culture has shifted and travel brands are on the winning end of a global economy motivated by experiences over material things. But with much… -
The Programmatic Campaign Checklist You’ve Been Missing
When it comes to programmatic advertising, there are a lot of moving parts. Every single aspect of your campaign plays a role in its overall… -
3 Campaign Hacks That Save You a Scary Amount of Time and Money
Spooked by the thought of setting up your next programmatic ad campaign? Worried you’re not being as efficient as you could be? Here are three… -
5 Reasons Your Ad Campaign is Underpacing (And What to Do About It)
If you’re a digital marketer or media buyer running programmatic campaigns, you probably spend a good deal of time tracking your spending. You need to… -
StackAdapt Launches Unbiasify to Reduce Unconscious Bias in Recruiting
Toronto – October 11, 2017) – StackAdapt (www.stackadapt.com) continues its support for diversity in tech through the launch of “Unbiasify” an… -
3 Expert Tips for Troubleshooting Native Ad Performance
A successful native advertising campaign is dependent on a whole host of factors. While uploading a campaign is easy, what do you do when that… -
Travel Marketers, Time to Look Beyond Social When it Comes to Mobile
The travel & tourism industry slid into the digital era like a hand into a silk glove. Travel content intrinsically encapsulates beauty, storytelling, and social… -
Ads.txt: Latest Defence Against Ad Fraud Could Save Marketers Millions
As digital advertising investment soars, ad tech continues to be a leaky boat riddled with fraud and brand safety issues. But the tides are changing….
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