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Uncovering The Differences Between B2C and B2B Digital Marketing
Understanding the nuances of B2B vs. B2C marketing is essential when crafting your digital marketing strategy. These two audiences are distinctly different, which… -
6 Ways to Win at B2B Audience Targeting
B2B marketing is increasingly digital. According to eMarketer, digital ads will comprise nearly 50% of all B2B ad spending… -
4 B2B Digital Marketing Strategies That Drive Success
Business-to-business (B2B) marketing is different from business-to-consumer (B2C) marketing. B2B and B2C audiences are distinct from each other,… -
4 Strategies to Remain Competitive During High Traffic Times
Consumers make purchase decisions year round. During peak seasons, which generally revolve around tentpole events like back to school, the holidays or Prime…
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Now Available! A Sneak Peek Inside “The Mid-Market Agency: A Blueprint for Growth”
In early 2019, StackAdapt partnered with industry specialists Advertiser Perceptions to survey 200 professionals from… -
Ace your Enrollments with the Ideal Higher Education Marketing Strategy
“College admissions directors have reported a great deal of concern about meeting their enrollment goals. In fact, with the exception of public doctoral… -
It’s All In The Strategy: Bid Factoring and Creative Tactics will Streamline your Campaign Set-up
Despite digital’s unique ability to help brands and agencies automate and optimize precisely targeted campaigns, without the right tools, marketers are left with… -
Mid-Market Agencies Bring Just the Right Capabilities to Align with Marketers’ Emerging Needs
New Survey Shows How Agencies are Considered, Evaluated and Finding New Methods for Satisfying Clients in the Programmatic Era Toronto,… -
StackAdapt LiveRamp Partnership Announcement
Powered by LiveRamp, StackAdapt clients can now onboard a brand’s CRM data onto… -
Are Your Campaigns Really Using AI? 10 Questions to Ask Your DSP
In our previous post, Getting to know AI and how it can benefit… -
Elena Armstrong of Exact Media Talks Retail Strategy
In this installment of Canadian Growth Hackers, Vitaly interviews Elena Armstrong, Co-Founder and COO of -
Industry Targeting Series: A Crash Course in Programmatic Advertising and Ad Buying for Higher Education Marketers
Historically, May 1st has been the date by which admitted applicants reply to admissions officers and colleges aim to have their classes filled,… -
From the Founder’s Desk: How to Combine Programmatic and Paid Search Advertising Efforts
“We have saturated paid search and we want to add programmatic (or Programmatic Native)”, is a comment I hear all the time. As… -
StackAdapt and Esper Inbound: Navigating the Cannabis Landscape
StackAdapt sat down with Jon Maher, CEO and Co-Founder of Esper Inbound to share his insights on navigating the cannabis advertising…
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