The key to a successful relationship is a deep understanding of the other’s wants and needs and providing an answer when it’s needed most. At StackAdapt, we believe that finding the perfect customer is no different. Continue reading “3 Tips for Digital Marketers Searching for “The One” This Valentine’s Day”
Since we launched StackAdapt four years ago, native advertising has gone from a shiny new object to a common line on media plans. While most marketers have embraced the concept of native advertising, very few see it for what it actually is – a new standard for communicating your brand’s message online. Today I hope to share my viewpoint on the role of native advertising vs. display and when to use each. Continue reading “Vitaly Pecherskiy, Co-founder, on the Role of Native Advertising vs. Display”
The Super Bowl is as much about the advertisements as it is about the football. But let’s face it, not every company can afford a $5 Million dollar spot during one of the most anticipated sporting events of the year. Here’s how marketers and advertisers can stand out during Super Bowl season without spending millions. Continue reading “How Advertisers Can Stand Out During Super Bowl Season Without Spending Millions”
2018 is in full swing and we’re excited to see what innovative digital marketing and advertising strategies our clients come up with this year. To help get the ball rolling and to ensure your next campaign hits your intended KPIs, we’ve rounded up some expert advice from our Custom Success team. Here are their top tips and tricks for 2018: Continue reading “10 Digital Marketing Tips for 2018 from StackAdapt’s Campaign Experts”
New year, new dashboard! We have overhauled the user interface and user experience of the dashboard to make it more responsive, easy to use, and visually appealing. The page content loads faster and responds to user inputs more quickly. Continue reading “New Year, New Look: StackAdapt’s New Dashboard Achieves Major Milestones”
Our 2018 product roadmap includes a host of new features that make StackAdapt smarter, faster, and more customizable than ever before. Get ready for these exciting new StackAdapt features coming soon.
It’s been a whirlwind year here at StackAdapt. We’ve grown our team (we’re still hiring!), moved offices, hosted some awesome events, and even won a handful of awards. Thanks to our dedicated team and our amazing clients, here are the top five inspiring awards StackAdapt received in 2017: Continue reading “5 Awards StackAdapt Took Home in 2017”
The internet is littered with articles berating ad tech for the complexity of the system. And it’s true, the process of an automated ad impression reaching a specific user the moment he or she opens a webpage is complex, some would argue unnecessarily so. But a fundamental and vastly overlooked aspect of this complexity is rooted in the software that powers the process. Continue reading “User Experience in Ad Tech Sucks and No One Seems to Care”
Adworkshop may be nestled in the heart of the Adirondacks, but they’re certainly not cut off from digital innovation. As early adopters of web design & programmatic advertising they’ve been able to double and even triple key success metrics for their clients.