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Your Complete Guide to Over-The-Top (OTT) Advertising

“OTT content streamed over the internet is the new norm. As viewers are continuing to shift their media habits online to an array of digital formats, it is imperative that advertisers respond with relevant advertising, strategically on the available channels. Capturing your viewers in the right place at the right time means identifying what devices they are using, and building a digital strategy that considers the strengths and nuances of each of them.”

Read the full story on G2 Learning Hub.

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