Nielsen’s Digital Brand Effect solution and Nielsen Audience Segments now available to StackAdapt Clients
Toronto, ON — October 9, 2019 — StackAdapt (www.stackadapt.com), a programmatic advertising technology company, today announced an agreement with Nielsen to leverage their Digital Brand Effect (DBE) solution and Nielsen Audience Segments, which will enable agencies and brands to improve marketing efficiency and maximize campaign ROI. The collaboration powers end-to-end digital media optimization by providing the tools to achieve brand building objectives.
The “always on” methodology of Nielsen Digital Brand Effect enables StackAdapt clients to understand how their messages connect with audiences and examine the effectiveness of campaigns in raising brand awareness, perception and purchase intent. These insights will help marketers make more informed media investment decisions across their marketing mix.
As marketers seek to maximize the value of their digital advertising investments, discovering the audiences that drive engagement and sales has never been more critical. Nielsen Audience Segments, derived from its high quality audience data, provides a complete view of the consumer and enables targeting across all screens and platforms.
“Nielsen Digital Brand Effect brings greater clarity into the campaign optimization process by providing real insights based on real people,” said Cynthia Pachovski, Canada Lead at Nielsen Media. “We’re excited to help StackAdapt’s clients make informed decisions and optimize their investments.”
“Our clients will benefit from the ability to customize their audience strategy around highly granular consumer characteristics across a variety of verticals including consumer packaged goods, automotive, B2B and more,” said Michael Shang, Director of Programmatic Partnerships & BI, StackAdapt. “With the ingestion of Nielsen Audience Segments into StackAdapt’s 3rd-party catalogue, marketers can determine which audiences will drive engagement and sales seamlessly. This will also provide unprecedented reach to the Canadian market with over 28 million unique users.”
StackAdapt’s platform continues to become more robust with the addition of Nielsen’s data and measurement solutions.
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
StackAdapt is a self-serve programmatic advertising platform used by North America’s most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven digital advertising campaigns across all devices, inventory and publisher partners.