It’s rare that you find a game-changing technology that’s likely to change the advertising business model as much as native advertising.
Native advertising opens up entirely new channels of content distribution for content marketers. The examples of native advertising in this post give marketers a way to get content in front of new eyes.
Unlike any other medium, native advertising offers powerful new ways to get content in front of readers so that more people hear the relevant message in-stream. While standard advertising is disruptive in nature, native advertising is closer to “non-interruptive.”
Native Advertising 101: The Simple Rules
Much like content marketing, native advertising works better when the content provides clear value to the reader. Without this requirement, it becomes disruptive in nature as it pulls the reader away from what she actually wants to read.
“It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read.”
– David Ogilvy
Who has picked up on this new phenomenon? Many names you already know. Here are some examples of native ads:
Twitter has an estimated 120 million monthly visitors that use its social site. On Twitter, promoted tweets are a form of native advertising since they blend in with standard non-promoted tweets.
Consider for a moment all of the marketers that started using Twitter and envisioned the huge pile of money that the social media platform would make for them.
They start working on it on a daily basis for maybe a week, possibly two, and then realize that it actually required a lot more work than they realized to maintain month after month, so they moved on to something else.
Using Twitter native advertising, you can reduce the amount of work required to build a huge following and do so much more.
Facebook has an estimated 1.4 billion monthly active users along with 936 million daily active users. On Facebook, native ads take the form of a sponsored post. This sponsored post can be used to grab your consumer’s attention and get them to take action.
Of course, if you do your job properly and disguise your Facebook ad as viable content, it will increase the likelihood that people will share and amplify your content on their own for free.
Facebook can also be used to build relationships and is an innovative way to gain access to the mobile platform.
Let’s not forget about all of those featured videos we frequently see on YouTube that are great opportunities to get video in front of customers. Few platforms have the ability to captivate an audience like YouTube. According to the site, YouTube has hundreds of millions of hours of video watched every day.
In this native advertising example, YouTube allows businesses to get their message in front of millions of people that have a greater potential of becoming customers. When combined with viral marketing, YouTube has the ability to be shared amongst friends and family members increasing the viral effect.
Compared to the other services on this list, LinkedIn’s 414 million total users might seem small, but they make up for it with a strong business following and better targeting than most of their competitors.
LinkedIn says that 45% of its revenue is now being generated from native ads. “Ultimately, LinkedIn wants to be the place where professionals come to further their business goals, become better at their jobs,” said Russell Glass, LinkedIn Marketing Solutions Head of Products.
“Content and thought leadership, as well as consumption, is a critical part of those goals. It’s a place professionals are coming to accomplish those goals and also where companies that want to get more promotion can do so.”
In-Feed Native Ads
Pioneered by companies like Facebook and Twitter, in-feed native ads are the most common form of native advertising—primarily because of their “mobile-first” approach and ability to drive users to advertisers’ owned media properties.
As the name suggests, in-feed ads are located within a website’s standard content stream and are generally found on publisher content and news aggregation sites. Oftentimes the content will have been created by or in collaboration with the publisher’s editorial team to ensure that the ad matches the stories around it.
While a relatively new invention, in-feed native ads have proven themselves as a solution for advertisers to deliver branded content to users without disrupting their user experience—all while exponentially increasing user engagement.
These are just a few examples of native ads that are available to help you distribute your content more effectively. Always remember the key rules to match the editorial and design style of the site in order to get the best results from native advertising.
Using StackAdapt, you will be able to create native ads and maintain an immersive experience while producing better click-through rates. These examples of native advertising can help you improve brand awareness, create purchase intent, improve your thought leadership, and much more. Are you ready to try native advertising?