StackAdapt expands its international footprint, working with Magnite to offer programmatic audio globally.
Toronto, ON and Los Angeles, CA– April 8, 2021 – StackAdapt (www.stackadapt.com), a programmatic advertising company, announced clients may now purchase digital audio inventory, thanks to an expanded relationship with Magnite, the largest independent sell-side advertising platform. Audio offers marketers a unique, rapidly growing channel where they can reach listeners in today’s highly mobile and connected consumer environment.
Global media buyers using StackAdapt can now access programmatic audio inventory, reaching over 625 million unique monthly listeners, spanning streaming music services, live talk, radio, sports, and podcasts. Access to premium supply partners, such as Magnite, provides StackAdapt advertisers with first-class inventory to support a high-quality listener experience.
“As digital audio flourishes and the media industry continues to turn to programmatic, there is a huge opportunity for advertisers to leverage this growing format,” says Grant Sterling, Vice President of Global Business Development at Magnite. “That is why we’re excited to be working with StackAdapt to bring this highly engaging format to more buyers.”
The digital audio ad capabilities in StackAdapt allow global advertisers to:
- Gain access to Magnite’s wide variety of premium inventory from the world’s largest audio providers.
- Automate ad buys across Magnite’s diverse array of private marketplace (PMP) opportunities in a real-time bidding environment.
- Develop a true multi-channel advertising strategy across native, display, video, connected TV and audio content.
“Magnite’s global scale, curated supply from the world’s top publishers and continued innovation make them a key collaborator. We’re thrilled to continue our long-standing working relationship with the launch of digital audio,” said Michael Shang, VP, Partnerships and Business Solutions at StackAdapt. “Audio streaming is booming around the world, as more marketers recognize the immense opportunity it provides to create relevant and personalized advertising. We’re excited to offer a scaled solution that agencies and brands can leverage.”
StackAdapt clients can easily plan, execute, and manage data-driven digital audio advertising campaigns as part of an overall multi-channel strategy.
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats—including desktop, mobile, audio and CTV. And the world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in sunny Los Angeles, bustling New York City, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM and APAC.
StackAdapt is a self-serve programmatic advertising platform used by the most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven digital advertising campaigns across all devices, inventory and publisher partners. For further information, visit www.stackadapt.com.