StackAdapt is the First Self-Serve Demand-Side Platform to Make LiveRamp’s IdentityLink Retrieval API Directly Accessible for Platform Users.
Toronto, ON and San Francisco, CA – StackAdapt (www.stackadapt.com), a programmatic advertising company, today announced a partnership with LiveRamp®, the trusted platform for making data accessible and meaningful. The integration with LiveRamp’s IdentityLink Retrieval API gives advertisers direct access to onboard and activate Customer Relationship Management (CRM) audiences in near real-time. It also enhances StackAdapt’s Audiences capabilities, which is one of the most comprehensive targeting solutions in the industry.
As the first self-serve DSP to leverage this API integration, LiveRamp’s people-based identity graph—the largest omnichannel graph on the open internet—enables StackAdapt to provide device-level targeting based on deterministic data and reach consumers across multiple channels.
In addition to providing the ability to leverage CRM data on the open web, this integration offers several unique capabilities:
- Near Real-Time Audiences: Advertisers can upload their CRM data, including emails, names, phone numbers and postal addresses through the StackAdapt UI and have it matched to create a new segment in approximately 30 minutes. This makes audiences readily available for launching time-sensitive campaigns
- Privacy-first and Secure: LiveRamp removes personally identifiable information (PII) and replaces it with pseudonymous record keys during the matching process so data can be used with confidence
- Full Control: StackAdapt self-serve clients maintain full control over their CRM data in a platform they are familiar navigating. All data that is uploaded is obfuscated in the StackAdapt UI before it is activated through LiveRamp
”We’re excited to help StackAdapt make the onboarding experience faster and easier for their customers,” says Travis Barnes, Product Manager, Identity Commercialization at LiveRamp. “The API that StackAdapt is building on increases the types of identifiers that clients can onboard, and opens the door to faster innovation with our technology partners.”
“The integration with the LiveRamp’s IdentityLink Retrieval API makes it more seamless than ever before to onboard and activate CRM audiences without disruption,” said Michael Shang, Director of Programmatic Partnerships & BI, StackAdapt. “We have eliminated the issues of bugs and delays experienced with external UIs and have brought the capability directly to our self-serve advertisers. This is especially relevant for timely campaigns, such as those in the political realm, where CRM data is essential to campaign success.”
StackAdapt’s Audiences capabilities can now move further away from cookie-based dependencies to a solution that provides a one-to-one match for people-based marketing.
LiveRamp provides the identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. Powered by its core capabilities in data accessibility, identity, connectivity, and data stewardship, LiveRamp makes it easy to connect the world’s data, people and applications. For more information, visit www.LiveRamp.com.
StackAdapt is a self-serve programmatic advertising platform used by the most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven digital advertising campaigns across all devices, inventory and publisher partners.