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Life in Adtech: Identifying Opportunities for Growth

In our blog series “Life in Adtech” we’re showcasing the different ways in which StackAdapters are driving innovation in adtech, and creating a progressive tech culture. From using modeling and data to create advanced algorithms to building stylish and robust user interfaces, everyone at StackAdapt is contributing to evolving the StackAdapt platform and providing the best product and service to our clients.

This month features Yaser Aljallad, a Financial Analyst at StackAdapt. Yaser shares his journey into adtech, what his role entails, and how the Finance team supports the growth and success of StackAdapt.

Can you share a bit about your journey into working in finance?

My career in accounting and finance started over ten years ago. I grew up in Syria, and completed an undergraduate degree in accounting there, which I followed up with a master’s degree in finance. I’ve since worked in various industries. 

When I immigrated to Canada, I started out working in public accounting. I liked it because it gave me wide exposure to different industries. This helped me to narrow down which industry I enjoyed most. That’s how I figured out I wanted to be in the tech sector. 

Once I knew what I was aiming for, I researched opportunities in the tech sector, and landed on StackAdapt. Joining StackAdapt has ended up being one of the best decisions I’ve made since arriving in Canada. 

What does your role entail, and what would you say is unique about it?

As a financial analyst at StackAdapt, my role is to analyze data, combining it with other non-numerical inputs from all related parties, and then structuring that in a story to be told and visualized in a way that shows the full picture of past performance or future projection.

Being a financial analyst is more than just a finance role. You have to have a strong understanding of accounting, financial modeling, and metrics, as well as in-depth knowledge of the business as a whole. 

All connections, whether internally between various departments, or externally, are important to know. Relations with clients and vendors and performance of the industry and competitors all factor into my work as a financial analyst. 

How do financial analysts contribute to the growth and success of StackAdapt?

We identify opportunities that StackAdapt can take advantage of, and we also highlight areas of potential enhancement that can drive further growth or increased efficiency. This is important because these findings ultimately help make StackAdapt better, which means a better experience for StackAdapt users.   

Who do you most collaborate with within the organization, and what do you like most about this direct collaboration?

I work with almost all the teams across StackAdapt. But outside of the Finance department, most of my collaboration is with the Revenue and Business Operations teams. Working with the Revenue team provides me with insight into our sales function, and a pulse on client relationships. It’s a great eye opener for me.

Collaborating with the Business Operations team helps me to solve important problems and also be more detail oriented. Working with that team reminds me of the fact that introducing
a new process or function can’t succeed unless we take into consideration all parties involved and work closely with each one of them.

What advice do you have for people looking to get into this field of work?

I would encourage people from accounting or finance backgrounds to look into financial planning and analysis roles, because they are a great way to broaden both your knowledge and skills.

For anyone who is just joining this field, I’d say don’t be shy about asking questions, and be a good listener. This will help you to learn from those around you, grow, and thrive. 

What is the most exciting part about being a Financial Analyst at StackAdapt?

I enjoy my role because it feels great to overcome challenges, solve problems, and create value that supports others. Knowing that my work has an impact is super motivating. 

In each new addition, we will be highlighting our teams and employees in our “Life In AdTech” series—stay tuned for more!

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