“Digital out-of-home, or DOOH, advertising has become a fast-growing channel in advertising. Statista reports that global expenditures are projected to amount to $45 billion by the end of 2024, and a report from VIOOH found that 19% of executives believe that advertising investment in programmatic DOOH will more than double over the next 18 months.
This growth is in large part thanks to the technological innovations that the offline advertising industry has embraced in recent years. The channel now offers features that traditionally come with other programmatic channels, such as enhanced traffic data and precision-based targeting.”
Read the full article on Ad Age.
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