“To increase your propensity for digital success, do not restrict your marketing initiatives to just search and social. Expanding your media mix into the channels of programmatic, including native, video, display, and connected TV (CTV), will allow you to gain better reach, offer a holistic approach and cohesive story to your target audience and their consumer journey. Each channel has its unique benefits, but you will realize the best combination of effects when used together.”
Read the full story on Bloom Marketing’s Blog.
