Updated July 12, 2022: The StackAdapt Academy has a new look and new content! To help digital marketers stay up to date with the latest trends and developments in programmatic, we’ve released new resources like the Programmatic Glossary and the 2022 version of StackAdapt’s Platform Certification Course. Enroll in the StackAdapt Academy to complete the certification courses and get your badge today!
May 3, 2021: The programmatic landscape can be complex and is evolving at a rapid pace. At StackAdapt, we know the value of education for digital marketers and the importance of staying on top of all the trends and insights. This is true when composing a campaign strategy, but also to ensure you are making the best use of the advertising technology available.
What’s the best way to understand adtech? To get an inside look at how it works! To discover the inner workings of adtech, it’s beneficial to lean on the programmatic experts themselves—enter the StackAdapt Academy.
In 2020, we relaunched the Platform Certification Course as part of the StackAdapt Academy. This online programmatic course provides a detailed walkthrough of the StackAdapt platform, with best practices for how to use it. The response we’ve received has been overwhelmingly positive, with those having completed the course commenting on the great insights they learned and the benefit of having a helpful introduction to the basics of StackAdapt. With so much positive feedback, we just couldn’t keep the insights and learnings isolated to platform users.
Introducing the Advanced Programmatic Course!
As a part of the StackAdapt Academy, the Advanced Programmatic Course is available to all media professionals looking to up their programmatic game and complete a programmatic course online. Regardless of whether you are a StackAdapt platform user, you now have the opportunity to explore topics related to programmatic tech, data science, and digital media strategy. This programmatic advertising training enables you to learn at your own pace, covering a range of topics and areas of growth in adtech. Here’s a sneak peek of some of the topics covered in the course:
Each module is taught by experts from StackAdapt like Yang Han, Co-founder and CTO, and Andy Woo, VP of Product. We have also collaborated with industry expert, Chris Kane from Jounce Media to provide a holistic overview of the entire adtech ecosystem. The modules dive into terminology and tech, identifying how to apply the learnings to grow your business.
“Not all agencies and brands have a behind-the-scenes look at how the programmatic technology they are using is built, so we’re excited to share our expertise on programmatic advertising, and ensure you have the knowledge you need to excel in the industry.”– Vitaly Pecherskiy, Co-founder and COO
At StackAdapt, we’re incredibly proud of the industry expertise we can offer to those in the digital space. With so many changes in consumer behaviour, uncertainty over identifiers like cookies, and government regulations, the adtech industry is continuing to see major shifts. As the needs and wants of consumers and brands evolve, so will the needs and wants of advertisers and marketers. We hope that this resource will help you learn, discover, innovate, and better navigate the programmatic ecosystem.
We’re looking forward to having you join the journey.
Enroll in the Advanced Programmatic Course to get your certificate and badge today!